Academic journal article Iranian Journal of Management Studies

Evaluating the Cultural Management of Islamic Dressing at Universities (Case Study: Evaluating the Attitude of Students (Girls and Boys) of Islamic Azad University, Central Tehran Branch)

Academic journal article Iranian Journal of Management Studies

Evaluating the Cultural Management of Islamic Dressing at Universities (Case Study: Evaluating the Attitude of Students (Girls and Boys) of Islamic Azad University, Central Tehran Branch)

Article excerpt

Introduction

The hijab culture is a criterion approved by the Islamic culture and most other religions and is one of the social values which are considered as a background for establishing an ideal society free from social abnormalities if properly managed and institutionalized in the society. In contrast, if it is not recognized as a moral value and a collective identity, the side effects of not respecting it will become a threat that will endanger the strength of the family and the cultural and moral security of society (Akbari, 1998). Changes and developments of dressing which occurred in our country according to the standards, criteria and indicators available, suggest that the gap between the current situation and the optimal situation is increasing continuously. Nevertheless, the occurrence of changes in dressing patterns and the emergence of a phenomenon called "improper hijab" implies the change in some fundamental subjective and objective elements. So today, if someone does not respect the dressing code as a religious obligation, it cannot confidently be said that he or she is not religious in other aspects of life, or this anomaly occurs in dressing due to sexual negligence. Indeed, since improper hijab is a multifaceted phenomenon which consists of cultural, social, cultural, educational, moral, political and economic factors, in different people it takes different reasons (Rostam Nejad, 2010). Therefore, often dressing style for most people is because of identity not sexual reasons, meaning that people want to show themselves belonging to a higher social class by their dressing style. In other words, it can be claimed that today's dressing status in Iranian society has been experiencing a kind of promiscuity and patchwork. This patchwork in people's behavior and lifestyle has occurred even for some religious people. In fact, some people have accepted the peaceful coexistence of contradictory behaviors in different environments. Thus, it seems that achieving the desired goal or at least reducing the gap and controlling environmental planning and conducting regular trends in directions consistent with the cultural expectations of the Islamic system, a series of interlocking measures will inevitably have to be conducted (Decandra, 2012). In this regard, since the hijab is a multifaceted phenomenon in Iran, research, educational, cultural, religious, social, economic, security and justice institutions should be interconnected, integrated and synergic, and should also keep track of their assigned duties and responsibilities. But on the one hand, universities' cultural management, due to its important mission and role in education and culture, and on the other hand due to the massive campaign on new dimensions and expanded inappropriate dressing based on cultural invasion, bears a significant responsibility in this area. Therefore, the correct design and implementation of management policies regarding academic culture infrastructure represents its necessity in the current situation of Iran (Afshar, 2014, p.128). Thus, through scholarly monitoring and observing, the current study aims to access the spread of the phenomenon known as improper hijab in Iranian society in recent years and to expand the role of universities' cultural management in order to inhibit the development of abnormal behavior and improper dressing patterns with the aim of institutionalizing the culture of chastity and the hijab in the society.

Theoretical Basics

The hijab

According to Quranic literature, hijab includes manners such as covering hair, neck, and chest, concealing the ornaments (for women), keeping eyes from strangers (both women and men), being careful about one's manner of speaking with strangers, and walking style (for women); however, it emphasizes women's dressing more due to their special situation in the society (Surah al-Ahzab: verses 32, 59; Surah an-Nur: verses 30-31). In terms of jurisprudence, hijab is covering all of the body except the face and the hands. …

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