Academic journal article College and University

Editor's Note

Academic journal article College and University

Editor's Note

Article excerpt

When polled in 1015, AACRAO members identified their primary areas of responsibility to include records and registration, admissions, enrollment, advising, transfer and articulation, international admissions, financial aid, and institutional research. I'm pleased to report that most of those areas, as well as some big-picture higher-education topics, are covered in this diverse edition of College & University.

This edition includes three feature articles. In "International Freshman Performance: GPA, Retention, Graduation," Terri Ward, Jonathan Jacobs, and Roger J. Thompson report on a study comparing international student performance at the University of Oregon with that of Oregon residents and other domestic students, looking at ten years of retention, coursework performance and graduation rate data.

In "Directed Self-Placement and Digital Literacy: Helping At-Risk Students Negotiate the Transition to College Communication," Michael S. Knievel examines how placement practices in freshman communication courses help shape the transition to postsecondary education.

In "Star Power: Elevating Prospective Student Interest through Expert and Celebrity Endorsements-Relevant Message, Relevant Media," Kristy Tucciarone describes an investigation of the effects of featuring experts and celebrities who attended the institution in marketing campaigns.

Also included are three commentaries. Kenneth McGhee concludes his two-part series, the first of which appeared in Volume 90, Number 3, on "The Financial Aid Offices Role in Enrollment Management." Rodney L. Parks and Melissa T. Holmes, in "Registrars and Admissions Officers: Build Undergraduate Research Experiences in Your Offices," discuss creative ways the Registrar s Office at Elon University has successfully engaged student workers through involvement in research activities and publication. …

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