Academic journal article Journal of Small Business Strategy

From the Editor

Academic journal article Journal of Small Business Strategy

From the Editor

Article excerpt

The Journal of Small Business Strategy is pleased to present to you another collection of high-quality research articles in the area of small business, entrepreneurship, and family business. In this issue we present five articles that cover various aspects of strategy that relate to these distinct firm types.

The first contribution by Kilenthong, Hultman and Hills, "Entrepreneurial orientation as the determinant of entrepreneurial marketing behaviors," examines how the entrepreneurial orientation of a firm drives the entrepreneurial marketing behaviors of the firm. Through empirical analysis, the authors determine that innovativeness is the leading essence of entrepreneurial marketing behavior.

In their article, "Customer-firm interaction and the small firm: Exploring individual firm, and environmental level antecedents," Srivatava and BarNir examine how customer-firm interaction is used in a strategic approach to support market position.

Collins, Worthington, and Schoen take a look at retirement well-being expectations in their article, "Family business CEO succession: Examining Personal retirement expectations." Their study of 256 family firms show a strong connection between retirement well-being expectations and firm performance. …

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