Academic journal article Global Media Journal

Modern Youth - Information Environment - Postmodern Aesthetics - Artistic Text: Problems and Prospects of Interaction

Academic journal article Global Media Journal

Modern Youth - Information Environment - Postmodern Aesthetics - Artistic Text: Problems and Prospects of Interaction

Article excerpt

Introduction

The main feature of modern social and cultural situation is creation of the global Internet space, providing effective virtual interaction of people, satisfaction of their needs for access to global information resources and services. Revolution in obtaining and storing information has revolutionized the culture and art. Information society is a society in which the popular culture is dominated as complex and ambivalent phenomenon. Popular culture is aimed at gratification the requirements and tastes of mass man, i.e., consumer. Signs of mass culture are the average, commonplace, focus on commercial success. Through the creation of images, uniting people on the basis of their same type of experience, such personality is formed, as becomes a "product of series production".

The aim of popular culture is gratification of the requirements and tastes of "consumer". Signs of "mass culture" are the average, commonplace, focus on commercial success. Through the creation of images, uniting people on the basis of their same type of experience, such type of personality is developed, as becomes a "product of series production" [1]. Revolution in obtaining and storing information has revolutionized the culture and art. Information society is a society in which the popular culture dominates as complex and ambivalent phenomenon. The Internet in modern society is not just a way to communicate, but the center of new culture's development. Implosion of aesthetic perception, according to Jean Baudrillard, turns the real world into the virtual simulacrum. As a result activity is reduced, the criticality of artistic perception weakens, the projects are related to the transparency of the boundaries between the real and alternative worlds spring up [2].

The modern culture creates an entirely new artistic environment (virtual reality), the manner of perception (intertextuality) and way of relating to it (interactivity). Arisen primarily as a visual culture, postmodernism in art, architecture, cinema, advertising focused not on reflection, but on the simulation of reality through experimentation with artificial reality - videos, computer games [3]. These principles work with the second reality, those cultural signs that covered the world of "shell of words" gradually seeped into other areas. Dual focus of postmodern art, which is addressed to mass and highbrow audience determines its quality such as hybrid, which is based on double coding, and all the codes appear in the product as equal [4]. This principle is reflected in the multi-level organization the art work's structure. The very language it expresses the idea of pluralism and commitment which unites a variety of authors. Postmodern art brings the irrational, unconscious things to the surface, reveals the dominant social impulses of the collective unconscious.

Thus, the Internet in modern society is not just a way to communicate, but also the center of the new culture development, which features were investigated in the works of Lyotard JF, Del?z J, Gattari F, Lakan J et al. as well as in the works of cultural studies of Man'kovskaya N, Bychkov V, Rozin V, Ahiezer A, Flier A [5]. Unlimited possibilities of cyberspace allow for huge numbers of people to be not only consumers of any artistic production, but also the creators of their own works, that develop the new artistic canons and ideals, to interact and meditate.

Postmodernism effects on the process of acquiring knowledge. According to postmodernism's theory, the world is the text where the main thing is the exchange of information, which can be extracted quickly enough, but it is impersonal and not verified. In addition, the construction of "simulacrum" and holding "deconstruction" is the main content of the postmodern text [6]. This is very evident in the gradual replacement of real communication online communication is a problem that causes concern not only teachers, but also psychologists, sociologists and psychologists. …

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