Academic journal article Journal of Advertising Education

Twenty Years Ago, the Ad Division Had a Big Idea

Academic journal article Journal of Advertising Education

Twenty Years Ago, the Ad Division Had a Big Idea

Article excerpt

In 1995, the Advertising Division of AEJMC began an initiative to publish a peer-reviewed academic journal dedicated to research and commentary on instruction, curriculum and leadership in advertising education. The first issue of the Journal of Advertising Education arrived in the summer of 1996 thanks to founding editor Keith Johnson and a hardworking group of Ad Division members including Division Heads Jim Avery and James Marra. Mary Alice Shaver edited the journal from 1999 to 2005 when Pat Rose became editor. Alice Kendrick and I took over from Pat with the Spring 2011 issue.

With this issue, we have proudly published Volume 20. It is a big "double issue" - Nos. 1 & 2. In it you will find two content analyses, two articles on ethics (one an experiment with students, the other an AdEd Innovation that can be used in your classes), a comprehensive survey of advertising students and a study on team teaching advertising classes. Beyond these original research articles, we decided to include some classic JAE from our archives for you to re-visit and ponder. Additionally, six seasoned Ad Division members contributed essays and commentary to this issue, which provide context and insight as we look back and forward. There's a book review and a tribute to our dear friend and JAE contributor Tom Weir, who passed away this winter. All in all, we believe what you hold in your hand is quite a "meaty" issue, and we hope you will enjoy it. We would like to acknowledge our advertisers in this issue, who helped us not only get this double decker issue printed and mailed, but also whose contribution will allow us to throw a birthday party for the journal at AEJMC in Minneapolis.

As we mark this 20th anniversary, Alice and I would like to thank some of the people who help us with the journal, including Adam Wagler, our current designer and Stacy James, who preceded Adam until she recently retired. We also want to thank Susan Alessandri, JAE book editor for many years who just stepped down (and yes we need someone to replace her). …

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