Academic journal article Perspectives in Public Health

Selling Wine in Larger Glasses May Cause People to Drink More

Academic journal article Perspectives in Public Health

Selling Wine in Larger Glasses May Cause People to Drink More

Article excerpt

High alcohol consumption is a leading public health concern in the United Kingdom as it is a leading risk factor for type 2 diabetes, liver disease and cancer. A recent study from the University of Cambridge sought to uncover whether serving alcoholic drinks in larger glasses increases consumption. It had previously been demonstrated that larger portion sizes and tableware increases consumption of food but it has now been demonstrated that this can also be applied to alcoholic beverages.

In the study, a shop in Cambridge changed the size of their glasses, alternating between the standard 300 mL size, a larger 370 mL size and smaller 250 mL sizes, while maintaining standard wine measurements of 125 or 175 mL.

The researchers found that, on average, consumers purchased a volume of wine 9. …

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