Academic journal article Academy of Marketing Studies Journal

Use of the Integrated Formation Potential in the Prosess of Forming of Strategic Business Management System

Academic journal article Academy of Marketing Studies Journal

Use of the Integrated Formation Potential in the Prosess of Forming of Strategic Business Management System

Article excerpt

INTRODUCTION

The current tendencies of development of national social and economic system on the basis of realization of its natural and raw potential cause the developed trend of extensive development of economic entities that doesn't promote the increase of competitiveness of the economy real sector enterprises and dictates the need of development of the advanced mechanisms of management considering the potential of development both separate economic entities, and their associations.

The solution of this task assumes, first of all, improvement of methods and mechanisms of strategic management that will allow to create a platform of long-term development of the enterprises in a situation of the competition strengthening, a sharpening of geopolitical risks, on the basis of increase of efficiency of use of the enterprises strategic capacity, and also possibility of formation of a synergy positive effect in the course of association of economic entities within network formations of corporate type. Now the irrational organization of strategic management is one of the key problems interfering effective development of the Russian enterprises as inefficient strategic management, in particular in the conditions of management of the integrated educations development, forms a basis for an over expenditure of the management object resources owing to emergence of the conflict of strategic problems of separate elements of the integrated education that leads not only to irrational use of its resources, but also causes decrease in rates of reclamation of the available strategic potential of development. Thus, formation and development of strategic management system of the integrated formations on the basis of realization of their potential becomes a priority task of the theory and practice of modern Russian management.

However, despite existence of a significant amount of the works devoted to research of separate aspects of strategic management, a problem of improvement of the enterprises strategic management system on the basis of realization of potential of the integrated formation remain insufficiently developed now.

Research objective is formation and scientific justification of theoretical approaches, the methodical and practical recommendations providing effective strategic business management on the basis of realization of potential of the integrated formations.

The object of research is the system of strategic business management.

Development, the concepts and hypotheses proved in works according to the economic theory and also in scientific works of representatives of the organizational and administrative direction: strategic and corporate management, financial, production, investment, innovative, and other management branches; works on management of resource providing of an economic entity, general theory of systems, theory of statistics, economic sociology, etc. became a methodological basis of research.

Information base of research is made by data of official federal and regional statistical agencies of the Russian Federation and the foreign states.

RESULTS

The research showed that corporate management can be considered in three qualities: as the organizational model by means of which the company protects and represents interests of the owners (the concept of "accomplices"); as way of increase of efficiency of activity, results analysis, adjustments and achievements of goals (concept of cost of the capital of shareholders); as system of the management and control of activity of the enterprise (concept of business management). The revealed structure of the content of concept allows to define corporate management of the integrated formations as a complex of the influences aimed at providing interests financial (shareholders and creditors) and non-financial (workers, the state, the enterprises - partners, etc.) investors who are the beneficiaries of the integrated formation(Ansoff, I, 1957, p. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.