Academic journal article Journal of the International Academy for Case Studies

Walmart in India

Academic journal article Journal of the International Academy for Case Studies

Walmart in India

Article excerpt

RECOMMENDATIONS FOR TEACHING APPROACHES

This case is appropriate for an undergraduate Introduction to Marketing Course. This case can be used with the textbook Kerin, Hartley, & Rudelius, Marketing, New York, NY: McGraw Hill, to accompany the chapter on International Marketing. This case also can be used with the textbook Cateora, Gilly, & Graham, International Marketing, New York, NY: McGraw Hill, to accompany the chapter on market entry and/or global marketing strategies.

This case is also appropriate for a graduate Introduction to Marketing Course. This case can be used with the textbook Kotler & Keller, Marketing Management, Upper Saddle River, NJ: Prentice Hall, to accompany the chapter on international marketing.

The following website deals with PESTLE, a method of analyzing a country's political, economic, social, technological, legal, and ecological industry environment: PESTLE Analysis. …

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