Academic journal article Economics & Sociology

Corporate Social Responsibility Awareness in Romania and Poland: A Comparative Analysis

Academic journal article Economics & Sociology

Corporate Social Responsibility Awareness in Romania and Poland: A Comparative Analysis

Article excerpt

(ProQuest: ... denotes formulae omitted.)

Introduction

Throughout the past few decades, a great deal of attention has been placed in literature on the concept of Corporate Social Responsibility (CSR), which became the battlefield of theory-building, debates, analysis, critique and further research. Granting all theoretical considerations and reflections on the core meaning of the concept and the multifaceted aspects attached to it, CSR has rapidly spread and developed within both academic and practical fields worldwide.

Although CSR follows different growing patterns and trends within the international business environment, there are a few recent studies highlighting its constant development experienced by Central and Eastern European countries (Mulerat, 2013; Hys & Hawrysz, 2013; Paliwoda-Matiolanska, 2014; Iamandi, 2012; Filip et al., 2012; Bakanauskiene et al., 2016; Cioca and Moraru, 2010; Dobre-Baron and Nitescu, 2016; Obrad, 2011; www.csrforall.eu). In Romania and Poland, for instance, the CSR concept emerged relatively recently, but its amazing growth became a real phenomenon, which was fuelled both by the integration of these two countries into the EU and by the entrance of multinational companies and foreign investors to these domestic markets (Dura & Drigä, 2016; Ogrean, 2014; Mullerat, 2013; Dura and Dobre-Baron, 2015; Kunz et al, 2015). Subsequently, a lot of concerns regarding the assimilation of CSR concept within higher education institutes began to take roots. Since a commonly accepted approach of curriculum/content of CSR education has not yet been shaped, we consider that comparative exploration of different views on this subject in Romania and Poland represents a highly relevant issue, with potentiall interesting conclusions regarding CSR perception be younger generations.

Today, one cannot pick up a journal, a magazine or even a newspaper without coming upon some debates or arguments on the CSR topic, some new best practices case studies or some scientific meetings to be held. In other words, there are many traditional and newer ways of getting a line on CSR phenomena through books, academic journals, treatises, encyclopaedias, websites, forums, newsletters, blogs and other media that address this issue on the regular basis (Carol & Shabana, 2010; Kot, 2014; Paulík et al., 2015; Man and Mäcris, 2015).

Under the circumstances, it is obvious that a great number of scholars from Poland and Romania have been exposed, to some extent, to the CSR concept, regardless their age, level of study or field of interest. Our paper aims at deepening comprehension on the phenomenon and it calls into requisition both qualitative and quantitative approach. First, we have collected quantitative secondary data from diverse sources that are open access for the public through the Internet: academic articles and research papers, national and international reports, websites and CSR studies conducted by well-known consultancy firms, blogs, online platforms for CSR programs and other media sources. Credibility of the analyses and facts that are pointed out within the paper are strengthened through examination of this phenomenon by using varied sources of information. Still, every conclusion may involve the subjectivity of authors as a matter of course.

Secondly, we have conducted an empirical research employing ANOVA method (with the Latin Square Design for our statistical experiment) in order to assess the main determinants of CSR courses efficiency within a Romanian university. If we take into consideration that the area of our empirical research is localized within a sample of students selected from a small university, we have to admit that the main limitation of our study resides in the fact that our results cannot be subject to generalization at the regional and/or national level.

The paper is organized as follows. The next section provides insights on the issue of CSR development in Romania and Poland as a prerequisite for understanding education approaches in the area. …

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