Academic journal article Global Media Journal

Audience Attitude towards Satellite TV Program and Advertising in Bangladesh

Academic journal article Global Media Journal

Audience Attitude towards Satellite TV Program and Advertising in Bangladesh

Article excerpt

Introduction

Mass media are devices for the exchange of data, ideas, and thoughts to both general and particular groups of audience. Satellite television is the most powerful mass media in the world. A television is accountable to the mass people of the world. The aims of satellite television are the development of the lives of the people and socioeconomic progress through its creative programs. The Satellite Television provides the dissemination of information, an extension of education, the motivation for development activities to the mass people of the world. National and international news, documentary and development programs and various entertainment programs are enjoyed by offering the satellite Television. In Bangladesh, different kinds of Satellites channel provide different kinds of education information, news, international news, sport news, motivation development programs, cultural programs and other programs include different issues like agriculture, health and population, children and women, education and human rights etc. to the mess people of the Bangladesh. TV is a capable medium for engaging mass groups of viewers - it contacts individuals paying little heed to age, sex, salary, or instructor level. What's more, TV offers sight and sound, and it makes emotional and exact representations of individuals and items [1]. Satellite stations, minimal effort and an enormous enthusiasm of TV viewership for diversion purposes have made the quick development of satellite TV everywhere throughout the world [2]. The mid 1990s saw the start of a new era of television programs, whose purpose is to capture fascinating images of real people by filming their lives in front of cameras. Many researchers stress the fact that television introduces images of life that could play a major role in motivating and influencing the audience's perceptions and opinions [3-5]. Media in general and Television (TV) play a major role in shaping societies since TV has become a spiritual and moral reference point to viewers, creating a social change by transmitting desirable information to viewers [6,7]. In Bangladesh the quick interest for satellite TV is no special case. While the fast development of digital television was viewed as an unmistakable component in the Western World in the 1960s [8] the inhabitants of a poor nation and the white collar class viewers of Bangladesh did not have any reasonable knowledge about satellite TV for various years. As per Huda [9] state controlled Bangladesh TV (BTV) was the main overwhelming medium of stimulation for expanded twenty-eight years (1964-1992). Bangladesh TV (BTV) finished its syndication power with the infiltration of Satellite television in 1992. The Bangladesh Government put their progressions into the worldwide media environment in 1992 by turning into the customer of the stimulation bazaar [9]. Like different nations on the planet the development of satellite TV brings huge effect on the nation, society and especially on social mores and qualities [10,11]. The white collar class viewers of Bangladesh in the worldwide media environment in 1992 by turning into the customer of the amusement bazaar (Huda, 2004). For Bangladesh, the noteworthy social movement emerges because of the effect of local stations of Satellite television; especially the Indian stations like Zee TV, MTV, Star Plus, Sony TV serials are impacting the social circle of Bangladesh. Through watching these channels family ties and family values are getting undermined; particularly materials that support, divorce as a way to take care of family issues or programming that incorporates vulgarity, the nakedness, the excitement of sexual senses, or premarital sexual relations are totally obliterated the social convictions and estimations of Bangladesh [12]. TV being a standout amongst the most impacting media has been a theme of study by various analysts. It was found that individuals contrast to their state of mind towards the TV publicizing all in all. …

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