Academic journal article International Journal of Education and Management Studies

A Psycho-Social Consequence of E-Commerce: A Comparative Study of Working and Non-Working Women

Academic journal article International Journal of Education and Management Studies

A Psycho-Social Consequence of E-Commerce: A Comparative Study of Working and Non-Working Women

Article excerpt

The advent of internet had brought a revolution in today's world, from sending letters to e.mails, from telephones to online video calls, from traditional marketing to online shopping;. In a very short span of time the web has begun to encroach rapidly in our day to day life. This new information technology has brought with it a complete new industry, transformed the traditional ways of business and given birth to e.commerce.

The Oxford Dictionary defines commerce as the activity of buying and selling, especially on a large scale from producers to final consumers. And when we add a small e to it, it becomes electronic commerce which is commonly known as electronic marketing i.e commercial transcations conducted electronically over the internet.

A report in the national daily, Times oflndia quoted that India will have 100 million online shoppers and the country's e-tailing sector will become a $15 billion market by 2016. Online shoppers base will grow three times by 2016, and over 50 million new buyers will come from tier I and tier II cities. The confidence to shop online was on the rise as 71% non-buyers from tier I and tier II cities said they plan to shop online in the next 12 months, the study said. The report also projected that 40 million women are estimated to shop online in India by 2016.

Today electronic marketing and internet communication business firms are coordinating different marketing activities such as market research, product development, inform customers about product features, promotion, customer services, customer feedback and so on. Some of the unique features of e.commerce are as follows:

* Ubiquity: Consumers can purchase the product anytime from anywhere. Beit a work place, café house, library, home etc; all one need to have is a system or a mobile device with an internet connection.

* Global reach: The market size for e.commerce is comparatively huge than the traditional market. Here the consumers are spread globally and the websites.

* Consumer Reviews: The feedback of the shoppers is a unique feature added to e.commerce. Here the product page has consumer reviews which helps the buyers make a final decision. Live chats are also implemented in some portals.

* Richness: e-commerce can deliver video, audio, animation, etc. much better than other technologies (billboards, signs, etc.)

* Cheaper: e.commerce is usually cheaper than maintaining a physical store in an equally popular location.

In the context of this widespread penetration of e.commerce, this research study was taken with thefollowing objectives:

* To study the buying behavioral pattern of working and non working women.

* To examine the attitude of working and non working women towards online shopping.

* To examine the awareness towards online shopping between working and non working women.

Literature review

Many studies have been in the domain of e.commerce. Some of the significant ones are as mentioned below.

"Consumer Behaviour Towards E.Marketing: A Study of Jaipur Consumers"(2012), carried by Sanjay Hooda and Sandeep Agarwal states that that people irrespective of age and gender surf internet. However significant difference exists between the age and attributes of online trading but it do not have any relation with the gender. Most of the respondents are hesitant to purchase items over internet because of security concerns. Most of the respondents irrespective of gender of different age group (especially age group of 18-30 years) find e-shopping more convenient and time saving and prefer credit card as the convenient mode of the payment. Paper give direction to improving delivery and advertising web-products and services to achieve objective of E-marketing and E-commerce in long run.

Another study, " Consumer Buying Behaviour and E.Commerce : An Indian Perspective", (2013) carried by Saumya Singh and Priyanka Singh states that Indian hesitates to purchase products without touch and feel inspection. …

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