Academic journal article The Journalism Educator

Reviews -- the Unseen Power: Public Relations. A History by Scott M. Cutlip

Academic journal article The Journalism Educator

Reviews -- the Unseen Power: Public Relations. A History by Scott M. Cutlip

Article excerpt

Cutlip, Scott M. (1994). The Unseen Power: Public Relations. A History. Hillsdale: Lawrence Erlbaum Associates, Publishers. 807 pp. Paperback, $39.95. Hardback, $125.

The history of public relations unfolds in this detailed examination of the industry's first agencies and their founders. Scott M. Cutlip documents the influential role public relations has played in American society by profiling the early practitioners who shaped the development of the field and left their respective marks on its practice. The stories of John Hill, Carl Byoir, Earl Newsom, Ivy Lee, Edward Bernays, and many others fill the pages of this historical overview of how public relations came to be.

Based mostly on primary sources, the book offers educators, students, and practitioners new insight into how public relations techniques were used by early practitioners to influence public behavior. Cutlip chronicles the rise of public relations by providing such examples as how Ivy Lee used public relations to affect early regulation of the railroads; how Edward Bernays garnered public support for American war efforts; how Pendleton Dudley brought public approbation to the meat packing industry; how Hamilton Wright pioneered the publicizing of foreign governments; how Edward Clarke and Elizabeth Tyler helped build the Ku Klux Klan; how John Hill buttressed the tobacco and steel industries; and how William Baldwin III saved an American tradition--the Macy's Thanksgiving Day parade. …

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