Academic journal article Manager

CD-ROM Postcode Atlas Is Streets Ahead

Academic journal article Manager

CD-ROM Postcode Atlas Is Streets Ahead

Article excerpt

Geoplan, in association with Royal Mail, has upgraded its Postcode Atlas on CD-ROM to incorporate the added functions of street level mapping, the latest Postcode releases and a range of new and upgraded features for improved functionality.

Established in y8q., Geoplan has emerged as a marketleader in the field of UK Postcode products. Its partnership with Royal Mail has facilitated the development ofa fully integrated range of Postcode related products and services based upon Postcode boundary data which provide an effective framework for distribution, sales and marketing planning.

First available earlier in the year, the Postcode Atlas was developed to fulfill a dear need in the market for an entry level,low cost mapping solution. Its easy-to-use features allow users to identify and monitor key performance areas, locate prospects and customers, develop and manage territories and create marketing campaigns while providing greater accessibility for Postcode information beyond that of merely wall maps, but yet less sophisticated and costly than GIS (Geographic Information Systems).

This new upgraded version is available in two formats, Basic and Expert, for different levels of requirement. Both deliver new capabilities to view and locate to street level in full colour. The Basic version allows geographic viewing of Postcode Areas and District Boundaries. …

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