Academic journal article Manager

WAP-Fantastic or Flop?

Academic journal article Manager

WAP-Fantastic or Flop?

Article excerpt

WAP (Wireless Application Protocol) - specially designed mobile devices, such as cellular phones, which allow users to access the Internet - are either a tool of immense strategic future importance, or a passing fad, according to which source you read.

Manager gives you an unbiased review of the facts so that you can decide whether to buy now or wait and see!

The Case Against WAP

A leading UK independent mobile phone retailer believes that services are in their infancy and currently do not offer value for money

They are concerned that there is too much hype about the benefits of WAP and also about the cost involved in the time it currently takes to download data.

There is a perception that new technologies on the horizon could make WAP obsolete.

The Case For WAP

Geoff Sweeting, Sales and Marketing Director of Enline plc, a leading supplier of IT products, systems and consultancy services believes that the first users of WAP-enabled e-mail are likely to be senior executives, managers and self-- employed for whom unproductive time spent stuck in traffic,at airports or travelling is a daily frustration. Says Sweeting "With WAP technology we can do our bit to recoup some ofthe millions of pounds lost by business each year, and at the same time give our customers a real competitive edge". …

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