Death of a Salesman hit the American stage in 1949, catapulting Arthur Miller into the status of the "greats" of American dramatists. While the play was never without its critics, who argued over whether the play could appropriately be called a "tragedy," whether the writing was a bit stilted, and whether Miller's message about American capitalism and the American dream was a bit garbled, it still was an enormously popular play among theater-goers and critics. All of them seemed to find something of the American creed, and of themselves, in the play.(1)
But more than 40 years have passed since the play was written. Should we now view the play as a dated relic of another age, or does it still resonate with the American character? Is the play primarily the personal problem of an aging playwright whose formative years were spent in the Great Depression, and who therefore could never "trust" American capitalism again?(2) If so, do we have little need to understand Death of a Salesman or come to terms with it? On the contrary, I shall argue that Death of a Salesman still resonates powerfully in American life and culture and that in a fascinating and chilling way life has imitated drama. Willy Loman shares a number of important traits with the most successful American politician of the late twentieth century, Ronald Reagan. To understand American culture and American politics, one must come to grips with the phenomenal success of Ronald Reagan. Arthur Miller's perspective in creating Willy Loman and Death of a Salesman can help us do this.
THE SIMILARITIES OF WILLY LOMAN AND RONALD REAGAN
In the first place, both Willy Loman and Ronald Reagan are salesmen. Both understood that a salesman has got to believe in himself and his product before he can sell it to others. Both were selling themselves and the American dream. Ronald Reagan, of course, was a salesman for General Electric, "living well electrically" while touting the corporation's conservative political agenda. But most of all, as he gave "The Speech" to 250,000 GE employees while traveling all over the country, he sold the American dream.(3) And he was selling that both before and after his years as a GE salesman.
After he was dropped by GE, he became a salesman for the conservative ideas of Southern California businessmen, who recognized in him the best spokesman for their ideology that they could find. "A salesman has got to dream, boy. It comes with the territory."(4) So says Charlie, Willy's neighbor, at Willy's funeral. Both Willy and Reagan dreamed the American dream and believed that in America a man could, and should, fulfill himself.
Second, both also had to deny basic points of reality in order to believe in the dream. Willy tried desperately to deny that his sons were failures and that he was failing as a salesman. His son Biff is always about to be a success, about to land a good job. And Willy lies to Linda about the source of his income, telling her the money is coming from sales when in fact Charlie down the street is lending him the money. Throughout the play he is always lying about how important he is and how many "friends" he has. Ronald Reagan, as the son of a failed, alcoholic, shoe salesman, was forced to deny his family's problems from an early age. Ronald Reagan is the adult child of an alcoholic. Yet his father's skills as a raconteur and his mother's encouragement of his acting and entertaining abilities channeled the denials and "stories" into more acceptable outlets than Willy had. As Willy loved telling jokes to highlight his personality, Reagan loved entertaining others.(5) Denials continued throughout Reagan's life: denying that Hollywood had engaged in a blacklist; denying that the MCA (Music Corporation of America) was involved in bribery and "payola" while Reagan dealt with them as president of the Screen Actors Guild; denying that his tax cuts could be responsible for the mounting federal deficits; denying that his cuts in low-income housing subsidies could be responsible for the rise in homelessness; denying that he sold arms for hostages; and forgetting virtually everything about the Iran-Contra diversion scandal. …