Academic journal article Manager

A 'Virtual' Business Colleague

Academic journal article Manager

A 'Virtual' Business Colleague

Article excerpt

A 'VIRTUAL' business colleague is available to small company owners who may not have time to think about the bigger picture. Small businesses have access to a mentor through a government-funded service, Business Volunteer Mentors (BVM), offered through the National Federation of Enterprise Agencies (NFEA). Michelle France (right), Deputy Chief Executive of the NFEA says: "If you don't get time to think properly about your marketing, training, capital investment or just where you want to take your business, you might well need a business mentor.

"Mentors have been described as 'experienced friends' or 'virtual colleagues' because their role is to get alongside a business owner and help them think through the wider aspects of their business. They will usually have experience of the type of business involved and the issues that such businesses face.

"A mentor can also act as a sounding board for an owner manager, allowing them to talk through aspects of their business, asking pertinent questions and, as appropriate, offering contacts or sources of information. …

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