Academic journal article Manager

Not Talking, but Texting

Academic journal article Manager

Not Talking, but Texting

Article excerpt

THE business text message will never replace the telephone call, email, letter or meeting, but it has its own place, a survey has found.

The Mobile Data Association (MDA) has investigated to what extent UK businesses are using text messaging as a communication tool.

It would be foolish for anyone to believe that 21st century business would be conducted via an abbreviated key-pad and a transmitter - hardly the way to enhance relationships and valuable networking opportunities, says the MDA.

However, the study has brought into sharp focus instances when text messaging can be the most appropriate business communication tool above everything else, such as:

* When people are unable to answer the phone, ie when in meetings

* Urgent visual contact

* For office-based PAs to keep in touch

* Useful for dealing with younger people

* For sending brief product details/data

* Confirmation of appointments/meetings/transactions

* Short simple messages

* Use with pictures

The survey highlights how people are coming up with new and innovative ways of maximising on productive use of time in their individual working environments, choosing to text during passive travel time, overcoming international boundaries and communication barriers through visual means. …

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