Academic journal article Manager

Recent Books

Academic journal article Manager

Recent Books

Article excerpt

Recent Books Creative Business: Achieving Your Goals Through Creative Thinking and Action By Tim Bills and Chris Genasi Published by Palgrave Macmillan ISBN; 0333997352 Paperback £19.99

CREATIVITY in product or process innovation, leading to competitive advantage, is an increasingly important area in commercial development. The authors believe, as I do, that we all share an innate creativity which can be developed on both a personal and commercial level. Unfortunately, the sheer intangibility of creativity means that it is a challenge to convince people that they have this skill and an even greater challenge to teach creativity enhancing technigues. The opening 72 pages of the book largely ignore this salient fact and contain generalities about choosing your career path so that your enthusiasm and commitment remain at optimum levels. This is a particular kind of creative thinking which is outside the experience of the majority of Britain's workers. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.