Academic journal article et Cetera

Bobos in Paradise

Academic journal article et Cetera

Bobos in Paradise

Article excerpt

David Brooks. Bobos in Paradise. New York: Simon & Schuster, 2000.

Forty years ago it wasn't that difficult to distinguish between the "bourgeoisie" and the "counterculture." The former was comprised of individuals who worked for large corporations, dressed drably, and dutifully attended PTA meetings. The latter were intellectuals and artists. But now, according to David Brooks, the values of the countercultural 60s and the achieving 80s have melded to produce a new societal class that he calls "Bobos" bourgeois bohemians.

Brooks describes Bobos as the new highly educated upper-class elite in society who have been able to successfully combine the bohemian world of individualism and creativity with the bourgeois realm of conformity and acquisition. He says Bobos have replaced WASPS as society's leaders and they believe in things like meritocracy, civility, working hard on the job and at play, and buying stuff such as REI hiking boots, Range Rovers, and Starbucks coffee. Brooks also says Bobos are spiritually complacent, they prefer a moral style that doesn't shake things up, and that future generations may rebel against such complacency by becoming more committed to spiritual ideals. …

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