Academic journal article Foreign Language Annals

Help Publicize 2005: The Year of Languages by Using New PSAs

Academic journal article Foreign Language Annals

Help Publicize 2005: The Year of Languages by Using New PSAs

Article excerpt

One of the most important ways we can all help get out the word about 2005: The Year of Languages is to get public service announcements (PSAs) used in local media in your community. PSAs are the cornerstone of the Year of Languages campaign; these can be played on radio and television stations and inserted in newspapers, magazines, and other print publications.

Delegates to the ACTFL 2004 Annual Meeting got a sneak preview of three attractive new PSAs for print (shown on this page), as well as a 30-second radio and television ad. All of these PSAs have been carefully crafted to deliver this important message about the Year of Languages to our various target audiences. But no matter how well conceived and executed, the PSAs will not be effective unless they actually reach their intended audience. Therefore, it is crucial to the success of the campaign to get these aired. PSAs are generally sent to the media's public service director. He or she evaluates them and makes the decision about their use.

The television PSA exists in aVHS (home video) format to show to TV public service directors. …

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