Academic journal article Manager

Corporate Denial: Confronting the World's Most Damaging Business Taboo

Academic journal article Manager

Corporate Denial: Confronting the World's Most Damaging Business Taboo

Article excerpt

Corporate Denial: Confronting the World's Most Damaging Business Taboo By Will Murray Published by Capstone Paperback £14.99 ISBN 1-84112-611-X

TRANSPOSING so-called soft concepts to the hard commercial world is not as uncommon as it once was.

Many companies now recognise the value of philosophies which at one time may have seemed better restricted to personal development - the move to extended consideration of ethical practices is one such example.

Will Murray takes this practice to a new level - he emphasises the rational nature of good practice.

This is not an emotional appeal to people in organisations, it's an appeal to organisations to stop being emotional and "caught up in the daily running of their business to attend to its ongoing health".

He appeals to organisations to stop thinking fondly of the past and to face up to current realities - the taboo of Corporate Denial.

Murray argues that this can be achieved by continual questioning -usually prefixed by "why or what".

The language of the book is unequivocal; for example: "Trying to maintain a good relationship with an organisation in denial is like living with any type of addict - it's highly unpredictable and personally draining. …

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