Academic journal article Visible Language

Sense 1 and Sense 2 the Art and Science of Creating Lasting Brands

Academic journal article Visible Language

Sense 1 and Sense 2 the Art and Science of Creating Lasting Brands

Article excerpt

Sense 1 and Sense 2 The Art and Science of Creating Lasting Brands Lippincott Mercer Gloucester, MA: Rockport Publishers, 2004 Volume 1:222 pages, full color, large format, softbound Volume 2:288 pages, 2 color, large format, softbound, $55.00

Lippincott Mercer's Design & Brand Strategy Consulting, is arguably one of the premier offices engaged with branding. The two volumes published by Rockport are an interesting historical look at their work and their writings about brand phenomenon. Beautifully presented, the two volumes are packaged in a plastic sleeve that will preserve their heavy softbound shapes.

Volume 1 is primarily a visual resource containing their work with brief commentary and reference to more extensive discussion in Volume 2. The first volume has nine chapters devoted to issues such as: the birth of corporate identity, design and business, the role of naming, customer experience of design and others. The index for this volume presents the chapters with reference to their conceptual content. …

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