Academic journal article South Asian Journal of Management

A Study on the Influence of Ego States on Impression Management in Various Services in the Medical Profession

Academic journal article South Asian Journal of Management

A Study on the Influence of Ego States on Impression Management in Various Services in the Medical Profession

Article excerpt

Different ego styles are inherent in every individual whether one is aware of it or not. The most salient ego style of an individual is, by and large, manifested in one's general behavior. So, knowingly or unknowingly, one projects a certain self-image. Each individual has a mixture of 'OK' and 'Not OK' ego styles but one should strive for more 'OK' than 'Not OK' ego styles. Impression Management is about managing the impression that one might create on the audience, in a more effective and positive manner, i.e., an effective utilisation of the various ego styles in an individual will help in managing impressions about oneself better. Impression Management is based both on the various situations and the various ego styles. So, though there is not much of a choice, how we choose to manage the impression ultimately decides how effective it will be. This study looks into the influence of different ego styles on different factors of Impression Management.


"First impression is the Best Impression and Last Impression is the Lasting Impression'

Impression Management (IM) is a process by which people, in social situations, manage their surroundings; their way of dressing; and their usage of words and adoption of gestures to corroborate tbe impressions they intend to make, i.e., the image they wish to project.

IM is a sort of mutual ritual that helps smooth and control social relations, and avoid embarrassment. Some of these impression management behaviors are consciously controlled while others, such as eye contact and posture, are often unwittingly expressed. We attempt to control our impression management behaviors because they are a primary means to influence others into treating us the way they do. This is essentially the spin doctoring, a phenomenon based on the idea that there is no truth, only realities which can be created or destroyed by acts of deep desire and strong will.

Transactional analysis is a popular theory of personality and human development. It is useful in analyzing ego states and transactions between persons and life positions. It is useful in understanding interpersonal styles. It is applicable in any environment where interaction between people is inevitable.

Since the various ego styles- both 'OK' and 'Not OK' -are crystallized in an individual, a certain pattern of ego style is projected most of the time. When we look at the 'OK' or 'Not OK' ego styles, it is evident that people are constantly working at improving their 'OK' ego styles and suppressing their 'Not OK' ego styles. Every individual has to control the manifestation of the 'Not OK' ego styles so as to portray a more effective and impressive image of oneself. This, in the process, is bound to affect impression management by the individual in a positive way.


The roots of scientific inquiry into IM stem from sociologist Goffman's "The Presentation of Self in Everyday Life" (1959), which is one of the first books devoted to the area of IM. Research on impression can be found in the fields of sociology, management, organizational behavior, social psychology, communication, criminology, and political science, to name just a few.

IM should work everywhere irrespective of the environment. Human beings have a tendency to control information about them, and choose what information they wish to give out to their audience. In organizations, employees pursue personal goals through ingratiation. In most cases, ingratiation is correlated with personal goals such as favorable appraisal and personal benefits. Organizations have a whole culture of IM that runs from the janitor all the way to the organizations' media presence.

One area that has been focused on is crisis management. Watkins-Allen and Bailout (1994) discuss the similarity between corporate (organizational) and individuals in impression management techniques. This becomes necessary for corporate actors, especially those whose legitimate right to operate is challenged, to effect self-presentation strategies in their external disposition in order to control perceptions within the organizational field. …

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