Academic journal article Manager

Managing to Enhance Business Intelligence

Academic journal article Manager

Managing to Enhance Business Intelligence

Article excerpt

With the emergence of a tougher Business outlook, organisations have recognised the significance of Intelligence Gathering as an important tool in increasing their chances of success, or even survival, against greater competition.

A systemic approach is necessary in order to ensure that the Business Intelligence process encompasses the appropriate stages, from data collection through to usage of the final intelligence input. Companies, especially multi-nationals, have also started to invest heavily in Business Intelligence Information Technology tools, which are used to assist in the analysis process.

What does Business Intelligence look like in practice?

The successful employment of Business Intelligence can be illustrated by several examples. Let's take the world of Football as our first. Clubs around the world have tried to replicate Manchester United's marketing and merchandising success-the result of successful advertising, branding and distribution networks, together with the formation of strategic partnerships with media conglomerates, as well as a targeting of the Asian market, which was relatively untapped before the 21st century.

The importance of Business Intelligence is also highlighted by the example of the Mini Disc Player market, and the rise to prominence of Apple's MP3 range. Another example is the fact that some major players in the mobile phone industry were slow to pick up on customers' developing preferences for clam-shaped phones. Companies, such as Samsung and Sony-Ericsson, who capitalised as a result, were the biggest beneficiaries of this lapse in consumer awareness.

How do Administrative Managers introduce the Business Intelligence ethic?

In the development of Business Intelligence competencies, Administrative Managers have an important role to play. Their responsibility is to help ensure that detailed schemes are in place to counteract undesirable reactions in employees, which in turn can adversely affect the organisation.

For example, frustration can throw off even the most meticulous implementation plan if the staff, who have to comply with the changes, are not considered and consulted. Inertia to change is also a danger unless Administrative Managers, with the support of executive management, can instill into the workforce a sense of urgency in relation to the change

So...unfortunately, there's no magic formula...the answers lie in good Administrative Management techniques, involving attention to detail, and old-fashioned training. …

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