Academic journal article South Asian Journal of Management

Qualitative Research in Management: Methods and Experiences

Academic journal article South Asian Journal of Management

Qualitative Research in Management: Methods and Experiences

Article excerpt

Qualitative Research in Management: Methods and Experiences Edited By Rajen K Gupta and Richa Awasthy Sage Response (An Imprint of Sage Publications India Pvt. Ltd.), New Delhi, 2015, Pages: 292, Price: ?695 ISBN: 978-93-515-0103-9

The purpose of this book is to describe various methods for qualitative research and approaches including Emic approach, Inductive approach and Elective approach. Chapter 1, titled Qualitative Research: An Introduction, starts with introducing India, its population and its values. According to the author, a good qualitative research should have a clear purpose marked by predefined approaches to work upon data that is generated during the course of study. In carrying out rich qualitative research the steps to be followed are understanding broad research question, exploration of literature focusing context of study, eliciting human experiences, conscious data collection and churning, interpretation of data and conclusion through evidences. Apart from the section on Meaning of Research, the other sections are too elaborative;

* The contemplations of ontology and epistemology have been discussed wherein the authors focus on positivism and interpretivism just to conclude that there is nothing common in the two.

* A tree metaphor has been presented which showcases different parts of a tree metaphor for ontological and epistemological positions in social science.

* The flow seems to have broken as again the authors start comparing positivism and interpretivism on various features like ontology, epistemology, research object, etc.

* Then starts the actual content of the chapter, i.e., introduction to Qualitative Research with diversified definitions of Qualitative Research, significance of Qualitative Research, Qualitative Research process, Research design approaches and evolution of Qualitative Research since 1976.

* As this is a chapter in edited book which has yet other chapters, the conclusion portion could have been better positioned instead of having been placed at the end of this chapter.

Chapter 2, On Becoming a Qualitative Researcher, provides in detail the experiences of various senior professors whose research experiences range from 15 to 45 years. All the authors have explained their own journey from childhood to understand the social responsibility and realizing the need for research with its application in reality. The professors have shared the challenges faced by them in reaching to the stage where they are today including the ups and downs in their studies. Continuing in the same spirit, the author has called a Qualitative Researchers as karmayogi because of their dedication and deeper understanding of what they do by practicing conviction, belief and commitment. This definition of karmayogi completely fits the Qualitative Researchers as they are patient and compassionate people who perform introspection with balanced mind and then study the depth of interpretative paradigms.

Chapter 3 and 4, talk about philosophical assumptions in research and need of getting people involved for collecting data and methodological issues in carrying out research. The author explains how his personal experience helped him in delineating his research area. An emphasis is given on the fact that literature is only an information about the work already been done in a particular domain, what is needed to undergo research is collecting factual data which needs getting actively engaged with the participants. Various issues have been discussed by different means of gathering the right data and then making the exact sense out of it. An interesting thing to point out at this juncture is suggestion of undertaking semiotic analysis of data with various sematic codes which can be possibly considered.

Chapter 5 is the most interesting part of the book. Although the keyword 'madness' is not appealing, but the way author has shared her experiences ranging from excitement, energy, enthusiasm, shock with description of diversified feelings like anger, rage, tear, etc. …

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