Academic journal article International Journal of Communication Research

The Unification of Platforms in the Virtual Environment and the Citizen Journalism

Academic journal article International Journal of Communication Research

The Unification of Platforms in the Virtual Environment and the Citizen Journalism

Article excerpt

The increased rate of development and growth of the audience in the virtual environment significantly exceeds the similar rhythms Radio and Television, at the time of their extent. If some years ago, it was not at hand for anyone to send any information to a large audience, today you can, at any time, publish any information on the Internet in a very short time and with very little money.

Part of the audiovisual managers appreciate and support the idea that the internet, the radio, the television and the mobile telephone are separate,distinct domains, but, in reality, they now form one video-audio-textual universe. The future means the unification the radio, television and the internet, and not their distinct, independent, separate operation.

Listeners, viewers and internet users, in particular young people, findit it irrelevant whether they get their informational content from radio, television, computer or mobile phone.

The emergence and assertion of new media to the public, the development of socialization platforms and of other ways and formats of producing and transmitting information, such as Facebook, Twitter, iPhone, iPad, Google, "smart TV", etc., permanently enrich " information of the audience ", modifying it substantially relative to that of traditional media.

At present it is estimated that most of the materials on the Internet are taken from newspapers, radio and television. The internet has only a collection of information and social networking as a new form of interpersonal communication.

The internet provides an unlimited distribution: where, how and when at the will of its users. Nowadays, according to the use degree, the internet ranks after the omnipresent performing mobile phone. This means that the broadcasting time of shows becomes less important, and the percentage of services at the consumer's request increases.

Nowadays, the phenomenon is growing stronger, more concretely and correctly the tendency for users to get involved in carrying out of programs, which is ominous.

The recent industry changes media industry prompted the communication specialists to identify and define, and to identify, to draw the attention on the "citizen journalism" in the online activity of non-journalists users. For example the devastating earthquake in China (May 2008) was reported first on Twitter and then in the press, and recently it was the transmission by a Romanian climber who was in the Himalayas, of the earthquake in Nepal (April 25, 2015), which is an outstanding performance in the communication system.

The citizen journalism - a term that began to be used more and more frequently, enriches and amplifies the media phenomenon.

The moment when the appearance of citizen journalism was recognized was when an article which was posted on a personal blog came to have more views than one posted on a specialized news site (Preda, 2006).

Nowadays, a significant part of the public possesses the necessary equipment, electronics and has the skills required to produce quality audio-video content.

Young people, especially, want to be involved and even have control over or priority in this area. They are creators, producers, commissioners and broadcasters. It is noted that the public turns fom consumer into media producer, contributing more or less, to the shape and the effect of these media products.

It is a fact that the citizen journalism has become, and even is an increasingly relevant competitor for the conventional journalism, which can only lead to perfecting or at least the improvement of media quality.

The ease with which the new information and communication technologies are handled by anyone, enables the development of skills and dispositions sufficient and necessary for the of these ones to be used by all those concerned.

However, the journalist-citizen should not conclude that the broadcasting institution empowers him to gather news on its behalf, should not be encouraged to put at risk his life or body integrity, should not be encouraged to break the law. …

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