Academic journal article Economics, Management and Financial Markets

Specialized English for Tourism Legislation

Academic journal article Economics, Management and Financial Markets

Specialized English for Tourism Legislation

Article excerpt

1.Introduction

The travel industry is characterized by the standardization of administrative mechanisms and the growing number of places and tourists. Being focused on satisfying customers' needs, and trying to preserve the balance between the environment and the commercial side of touristic activities, nowadays, tourism and its connected processes and services have an essential role within the society and the economy of countries all over the world. Taking into account all these aspects and the concern of legislative institutions about providing a legal framework for this industry, our paper is analyzing several European documents relevant to the modern-day context: Proposal for a Council Recommendation on European Tourism Quality Principles, Brussels, 20th February 2014; Flash Eurobarometer Report (March 2016); International tourism trends in EU-28 member states - Current situation and forecast for 2020-2025-2030 (European Commission, 2016).

2.Tourism

Nowadays, more and more people go on vacations, travel for fun or pleasure or on business. Most of them want to relax, to learn about new places or even visit new countries. Being aware of what motivates a person to travel tourism service providers can tailor their services in order to make them meet the customers' needs and expectations. Based on the purpose of visit tourism is categorized into the following: Leisure Tourism (for tourists "to experience a change in climate and place and learn something new, enjoy pleasant scenery, or to know more about the culture of a destination"), Cultural tourism or heritage tourism (to learn about "foreign lands and their cultures"), Religious tourism/Pilgrimage tourism/Spiritual tourism ("to visit holy cities and holy sites around the world"), Family Tourism ("While visiting friends or relatives, people also visit tourists' attractions in and around the city"), Health Tourism/Medical tourism ("to improve and rebuild their health and stamina"), Sports Tourism ("viewing or participating in a sporting event") and Adventure tourism, Educational Tourism ("visiting another country to learn about the culture"), Business Tourism ("attending a business meeting, conferences, conventions, selling products, meeting clients"). The Alternative forms of Tourism ("to use or share the services of local people ... the natural environment, authentic atmosphere and cuisine, and local traditions"). They promote eco-tourism, food tourism and agrorural tourism (National Institute of Open Schooling, 2013).

3.Translation Issues

The information related to tourism sometimes needs to be translated into a foreign language. A good translator should be able to understand the languages of the source and target texts, have knowledge of the field and concepts used, master a range of translation strategies, linguistic rules and structures, interpret the verbal signs, identify the lexical and semantic content, produce a valid text, and so on. By balancing theory and practice and joining the fields of law, (specialized) terminology, language and translation, one can gain a thorough insight into the art of translation (Bland et al., 2002: 27). The translator should make use of all necessary tools in order to generate a target-text as valuable as the original. The first step is to get familiarized with the main concepts and the vocabulary of the field, as one of the main difficulties that a translator has to face is related to the amount of knowledge from a specialized domain (Popescu and Chirobocea, 2013). By doing this, the text will be accessible to all target readers. Moreover, the translator will have to solve several problems when transferring the information from the source text into the target text since the language systems and the cultures may differ. At this point, subjectivity plays a paramount role as the translator addresses problems making judgments based on his/her own perspective, experience in the field, psychological traits, context and idiosyncrasies. …

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