Academic journal article Global Media Journal

Dialogic Communication Patterns between Company-Community in Achieving Community Empowerment in Indonesia : A Case Study of Waste Problem

Academic journal article Global Media Journal

Dialogic Communication Patterns between Company-Community in Achieving Community Empowerment in Indonesia : A Case Study of Waste Problem

Article excerpt


The problem of waste is one of the problems of development in Cilacap. The garbage problem in Cilacap until today is still a serious problem. This is because the ratio of waste tonnage produced per day compared to the number of garbage trucks is imbalanced. In a day, the volume of waste in the city area of Cilacap district reached 646.5 cubic meters of waste which is equivalent to approximately 92 truckloads of garbage [1]. Today, people still think that garbage as waste materials are useless, so much to dispose of waste without being well-managed and has resulted in the pollution of the environment. The increasing number of Cilacap district residents followed by their consumption patterns causes increased waste volume from day to day and more diverse types of waste such as packaging waste that is hazardous and/or not easily decomposed by natural processes. As a result, there are accumulations of garbage that cause odor, can reduce the level of soil fertility and inhibit circulation of soil, waterways and ultimately the environment to be damaged and unhealthy.

Based on Law No. 18 of 2008 on Waste Management along with Government Regulation No. 81 of 2012 has not been fully implemented by the public. Act (UU) and Government Regulation (PP), which mandates the need for changes in waste management, namely the paradigm of collecting-hauling-disposing wastes into processing that relies on waste reduction and waste management has not been properly implemented, especially in Cilacap.

One private company in Cilacap, Central Java, which since 2001 until today, diligently implement Corporate Social Responsibility (CSR) is PT Holcim Indonesia Tbk. Cilacap Plant. According to Trinidad and Tobacco Bureau of Standards (TTBS) that the corporate social responsibility or Corporate Social Responsibility (CSR) related to the values and standards being made with regard to the operation of a company, the Corporate Social Responsibility (CSR) is defined as the commitment of business to act ethically, operating legally and contribute to economic improvement, along with improved quality of life of employees and their families, local communities and society in a broader way.

The Indonesian government affirms that any company that manages natural resources has an obligation to take responsibility for the welfare and improvement of living standards for people in the vicinity. This was stated in the Decree of the Minister of SOE Nomor.KEP-236/MBU/2003 dated June 17, 2003 and Law Number 40 Year 2007 on Limited Liability Company set in July 2007. In Article 74 it is stated that:

1. Any company that is conducting its business activities in the field and/or related to the natural resources is required to carry out social and environmental responsibility;

2. Social and environmental responsibility as referred to in paragraph (1) is an obligation of the Company's budgeted and accounted for as an expense of the Company which are carried out with due regard to decency and fairness. "

Ife (2002) stated that Corporate Social Responsibility (CSR) is a moral and ethical concept which is generally characterized so that on its practical level it must be channeled into concrete programs. One form of actualization of Corporate Social Responsibility (CSR) is Community Development (CD). Program Community Development (CD) can be carried out by the company on the basis of attitudes and opinions that generally has in him the attitude and outlook of generosity. Furthermore Ife (2002) states that Community Development (CD) for industrial environments basically can be used as a medium to increase community commitment to be able to coexist symbiotically with business entities (companies) and their operations. Thus, the program is expected to Community Development (CD) to provide benefits to the company's existence and can be used to develop a harmonious relationship between the company and the community around the company.

But in reality the roles of companies in Corporate Social Responsibility (CSR) in Indonesia today are mostly only provide support voluntary funding, and is in the nature of philanthropy, not to play a role in community development activities or Community Development (CD) so there are many Corporate Social Responsibility program sustainability (sustainability) program that are not achieved. …

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