Academic journal article IUP Journal of Business Strategy

Focus

Academic journal article IUP Journal of Business Strategy

Focus

Article excerpt

Internet and communication technologies have revolutionized the way businesses conduct their operations. Encircled by business and performance pressures, organizations embraced technology in the late 1990s and much of the early 21st century. The first paper, "How Information Systems Enable Digital Transformation: A Focus on Business Models and Value Co-Production", by Marie-Hěléne Delmond, Fabien Coelho, Alain Keravel and Robert Mahl, compares how traditional business models and emerging business models differ in the backdrop of migration of businesses from product to services orientation. Research on this paradigm shift focuses on the business model strategy of continuous management of market ecosystem and co-production of value within the same ecosystem. Elaborating on these changes, the paper describes the way the economic environment is evolving through transformation of industry value chains, disintermediation, reintermediation and network mediation. Taking the examples of two companies - Rexel, a world leader in the distribution of low voltage electrical equipment, and Salesforce.com, a leader in online CRM technologies - the authors explain the important role of information systems. Rexel used SaaS (Software as a System), while Salesforce used process facilitation and exchange of knowledge through its platform to succeed.

The second paper, "'Going Global': The Case of Chinese Brands", by Jijo George and Victor Anand Kumar presents the challenges faced by Chinese brands in global markets. It is evident that as developed markets stagnated, Chinese brands conquered the world with their highly functional and cost-effective products. …

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