Academic journal article Journal of Healthcare Management

PRACTITIONER APPLICATION: The Effects of Price and Health Consciousness and Satisfaction on the Medical Tourism Experience

Academic journal article Journal of Healthcare Management

PRACTITIONER APPLICATION: The Effects of Price and Health Consciousness and Satisfaction on the Medical Tourism Experience

Article excerpt

As healthcare consumers become increasingly empowered by digital technology to explore the best treatment available, regardless of geographical boundaries, many organizations have taken their business development and outreach efforts beyond the United States. At Houston Methodist Hospital in the Texas Medical Center, the globalization of healthcare services can be seen immediately when walking the halls of the hospital or by visiting the Global Health Care Services Department.

Discussions around the concept of medical tourism often center on U.S. citizens who travel overseas to purchase medical or healthcare services. In our organization, I see a significant number of patients who seek the highest quality care and want to travel to the United States. Beyond the most apparent attractions to traveling to the United States for healthcare (shorter waiting times, latest and most advanced treatments available, etc.), Houston Methodist Hospital offers a patient experience that comforts patients as they go through the stressful path of healing.

Based on my observations, comparing the experience of traveling for medical services to the general tourism industry might lead to a shortsighted analysis. The authors' application of the theory of planned behavior in healthcare to investigate what shapes satisfaction is difficult because of the subjective nature that consciousness and perception play in a consumer's decision. The subjective details of the patient experience can certainly shape their impressions of the quality of care, but those details are often trumped by the objective nature of clinical quality and outcomes. International patients who have had a positive experience at our hospital might share their stories with family members and friends in their home countries, but certainly will share their experiences if we fail to meet their expectations around outcomes and treatments. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.