Academic journal article Advances in Management

Case Study: Indigenous People Cognitive Tourism Impact and Development Support Attitude -Case Study in the Taiwan Alishan Tribe

Academic journal article Advances in Management

Case Study: Indigenous People Cognitive Tourism Impact and Development Support Attitude -Case Study in the Taiwan Alishan Tribe

Article excerpt


Alishan (Ali Mountain) is an important tourism and recreational spot in Taiwan. It not only has natural resources, but also has rich Tsou aboriginal culture and has become an internationally famous tourist destination. There are eight Tsou tribes including Dabang, Tefuye, Leye, Laiji, Lijia, Shanmei, Xinmei and Chashan. Because of the crossing of Alishan Highway, six indigenous tribes are on the south side of the highway and only the Laiji tribe is on the north side of the highway. Because Alishan is a famous tourist attraction, after the establishment of the national scenic area, it not only promotes the "Tsou culture characteristic" tourism actively, but also localize the tribes according to their characteristics.

The "Leye" tribe is the production of high mountain tea, coffee, multiple ecological trails and ancient path, "Dabang" and "Tefuye" have at the man assembly place - Kuba, is the two largest agency's unique architecture, as well as men's skill training, but also decided to major events and ceremonies in the tribe. The Lijia tribe also maintains a few ancient roads and has a rich ecological system, but it is inconvenient to travel to the outside world and is far from the Alishan Highway.

However, in the Alishan tribes, related research results mentioned or suggested that local tribal development should take sustainable development as the goal, if excessive demand to tourists while ignoring their tribal culture and tradition, will lose the unique tribal tribe, to the pluralistic development of the best way for tribal economic development.1

Lee et al investigated the Alishan Tsou Dabang Tribe tourism development and cultural preservation of the state from the authenticity and tourism attraction viewpoint, the visitors' Tsou tribe culture has different degrees of understanding of bias, because there are many things which do not belong to the tribe.2 In the face of the number of tourists growing up in recent years, various questions arising are: What is the perception of the positive and negative impact of tourism by the residents of the Alishan indigenous tribes? Are they satisfied with such a situation? What is the support for the development of tourism?

Review of Literature

Tourism impact: Because tourism development will bring positive and negative impact on the tourist spot3-5, so the residents whether to support the tourism will highlight its importance6, whether in the development of the local tourism industry, or for the government to formulate tourism policy is an important reference7 but will also influence the sustainable development of the community, is the most important factor.8,9 Tourism impact can be divided into three main categories: economic, sociocultural and environmental impact.10-13

Economic impact: In the study of related indigenous tribes, positive economic impact caused by tourism development mainly includes: to increase employment opportunities14-17, the income of residents increased18-20, increase the economic income of tribes15,19, enhance the material on the welfare, raise living standards14, increase the local agricultural products sales, to attract outside investment, improve the public facilities and services.20

The negative economic impact of tourism development mainly includes: income is not equal, the gap between the rich and the poor is widened18, residents need to borrow money to invest (liabilities), resources used in traditional production conflict with tourism, loss land ownership, indigenous people become to labors and tourists are not permitted to pick up the crops.21

Socio-cultural impact: In the study of related tribes, tourism development due to positive social and cultural impact mainly includes: proud of self-culture,17-20'22'23 cultural recovery,16,20,24 the continuation and preservation of culture17'19'25'26, increase the understanding of different cultures.5,14 Let outsiders know Aboriginal Culture,23,24'26 tribe people can work together,14,20 community residents interaction more closely, recreation and entertainment opportunities increase and promotion of local notability. …

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