Academic journal article Economics & Sociology

Motivating Factors Effecting Work Efficiency of Employees in Ukrainian Pharmaceutical Sector

Academic journal article Economics & Sociology

Motivating Factors Effecting Work Efficiency of Employees in Ukrainian Pharmaceutical Sector

Article excerpt

Introduction

Motivation is a multi-factor and complex phenomenon of the contemporary society which is influenced by the system of values, commitments and perceptions of various people. The well-known British writer and social psychologist John Raven (1984) argues that behavior is determined by motivation far stronger than by one's abilities. In a company having a certain structure, purposes, organizational culture and the system of values, motivation depends not only on personal features of each individual, but also on the company's corporate policy.

Even though the issues referring to personnel motivation are of rather universal nature, organizations working in the pharmaceutical sector have their specific features. As pharmacists provide services for the patients who usually have certain health problems, pharmacists' longing for their competence improvement and for obtaining new knowledge aimed at exercising effective pharmaceutical care is an important element of people's welfare and lives' quality.

A pharmacist is a full-scale specialist of the healthcare system, bearing the responsibility for the rational use of medicines, for appropriate application of pharmaceutical care standards, responsible self-medication, communication with other healthcare specialists, selfdevelopment and self-improvement according to the Regulation of the World Health Organization (2006). This is why state bodies, public organizations, higher education institutions and also business leaders of the pharmaceutical sector must pay attention to pharmacists' needs, to peculiarities of their professional motivation in order to raise the level of pharmaceutical care provision overall.

The leadership of Ukrainian organizations, including pharmaceutical ones, often pays attention to the extrinsic factors depending on a company itself, neglecting or underestimating those which rest on the values, wishes and longing of employees, reflecting their needs and consequently - their behavioral motives. Professional and highly competent staff is the core asset of any organization, that is why leadership's understanding of the employees' needs and motivators is the key factor for reaching corporate targets and for successful long-term development.

The object of the research is extrinsic and intrinsic motivational factors of Ukrainian employees of pharmacies and pharmaceutical organizations.

The purpose of the research is the analysis of motivation factors influencing the performance of employees at pharmacies and pharmaceutical organizations in Ukraine and then constructing the optimal motivation model for this sector. This purpose is very much practiceoriented, as it enables defining the basic needs and motives of employees, the satisfaction of which improves their work efficiency, and as a result, improves financial and economic indicators of the companies operating in the pharmaceutical sector. According to the research purpose, the following research tasks have been formulated:

o on the basis of the analysis of the most prominent motivation theories, to point out the factors of extrinsic and intrinsic motivation as applied to the employees of pharmacies and pharmaceutical organizations;

o to define the most effective motivation factors for the employees of pharmacies and pharmaceutical organizations as well as the frequency of their practical application;

o to develop scientific and practical recommendations on motivation and inspiring for employees of pharmacies and pharmaceutical organizations.

1.Literature review

Conception of motivation and motivators. There are various definitions of motivation describing basic characteristic features of this management function. Sloccum and Henrigel (2007) stated that motivation ?represents forces within a person arousing specific, goal-oriented behavior?. The definition introduced by Robbins and Decenzo (2004) reveals additional characteristics of these forces, which are based on employees' needs and the desire to meet them: ? …

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