Academic journal article Career Planning and Adult Development Journal

The Gen Z Effect: The Six Forces Shaping the Future of Business

Academic journal article Career Planning and Adult Development Journal

The Gen Z Effect: The Six Forces Shaping the Future of Business

Article excerpt

The Gen Z Effect: The Six Forces Shaping the Future Of Business By Thomas Koulopoulos and Dan Keldsen. 2014. Bibliomotion, Inc., Brookline, MA, USA. 211 pages.

The Gen Z Effect: The six forces shaping the future of business discusses hyperconnectivity of the post-Millennial generation, Gen Z. The authors purport the world is no longer round, but networked and hyperconnected through technology which is eliminating generational boundaries creating a Gen Z Effect.

The authors identified energies influencing business, education and industry as Six Forces that are uniting generations, shaping organizations and defining our future. It is only by embracing and leveraging those Six Forces that we can build more successful enterprises. The first chapters are so mind-blowing and the psyche so awakened by the notion of Six Forces that the content takes time to sink in-but, when it does, it is a moment of enlightenment.

Chapter one provides an overview of the Gen Z Effect and Six Forces, later detailed in length in their own chapters. The first force, Breaking Generations, is that of increased worklife and life expectancy placing four generations in the workforce simultaneously sharing a community of differing thoughts, ideals, and values and seating a quadrangled-voice at the table.

Hyperconnectivity, the second force, is neutralizing generational boundaries serving as what the author's call the "great equalizer" to create a common journey. The legacy of generational divisiveness has dissolved by Gen Z's ability to globally hyperconnect through technology.

Generational technophobes have slingshot from yesterday's user-hostile dial-up modems to today's user-friendly iPad, iPod and iPhone connectivity. The Slingshotting force has facilitated the "cascading effect of Hyperconnectivity and Slingshotting by removing barriers to cuttingedge technology and opening doors to use by all generations through technological integration, simplification, accessibility and datafication."

Technology has forced a Shift from Affluence to Influence. From Hearst's affluent media empire of TV, radio and newspaper to Bill Gates' influence of content-rich technology, we have democratized information to "reach masses and shape influence." Technology allows influence tracking per click to understand behavior through data, and permits personalization of marketing messages through analytically-driven persuasion profiles. …

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