Academic journal article IUP Journal of Marketing Management

Focus

Academic journal article IUP Journal of Marketing Management

Focus

Article excerpt

People are becoming more aware of the concept of environmental consciousness, and the usage of traditional or conceptual products is getting reduced. The first paper, "Influence of Demographic Factors on Non-Users' Perception Towards Green Cosmetic Products: A Study in and Around Kolkata, India" by Sudipta Majumdar and Sukanta Chandra Swain, throws light on the demographic profile of non-users of green cosmetic products. The findings help to understand the barriers obstructing the popularity of green cosmetic products with respect to the influential facets of demographic profile. It is inferred that in order to popularize the usage of green cosmetic products, the producers need to focus on either of the following: keep the prices reasonable or market them to higher income group bracket.

The second paper, "Factors Influencing Consumers' Choice of Retail Store Format in Assam, India" by Pradeep Kumar Deka, is a study undertaken to understand the store attributes that influence the consumers' choice of retail format and the effect of shoppers' demographic characteristics on such choices. The study focuses on food and grocery retailing. Factor analysis revealed nine factors. Statistical tests also confirmed that demographic factors like age, occupation, income and gender also play a significant role in influencing store format choice.

The third paper, "Customer Satisfaction and Loyalty Relationship: The Mediating Role of Trust" by Seemant Kumar Yadav, Vivek Agarwal, Utkal Khandelwal and Vikas Tripathi, shows the absence of effect of credibility and benevolence as a mediator between satisfaction-loyalty link. …

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