Academic journal article International Journal of Communication Research

Innovative Aspects of Journalistic Education

Academic journal article International Journal of Communication Research

Innovative Aspects of Journalistic Education

Article excerpt

The re-conceptualization of journalistic education is a current objective, taking into account the technological changes, the conjuncture and the significant influence of the mass communication means in society. Innovating the formative framework in journalism is, at the same time, a permanent and justified process, given that the academic instruction must correspond to and / or anticipate the actual journalistic practices. The journalism as a social domain, as well as the journalistic education, presume, by definition changing and adapting to change, thus, the principles on which the educational process is based equally reflect the social changes, the requirements of the labour market, as well as the communicative-technological ones.

The educational innovations are a dimension of social innovation, and the first researcher who used the concept of social innovation in literature is J.B. Taylor, defining it as "a new way of doing things" with the explicit purpose of responding to a social need (NEAGU, 2009). The innovation represents, in A.M. Huberman's opinion "a measurable, deliberate, sustainable and unlikely to occurr frequently improvement" or "a unitary operation whose target is to determine the installation, acceptance, and use of a change" (CROSSMEDIA, 2015).

In an integrative approach to the concept "through social innovation, we understand all new approaches, practices or interventions, alongside all newly created products, all the new services in order to improve a situation or solve a social problem that takes place at the level of institutions, organizations, communities" (HUBERMAN, 1978), and the innovative activity includes a number of concrete actions in the scientific, technological, organizational and commercial levels, which contribute to the emergence of some innovations in various fields.

The innovations in the field of education meet certain defining characteristics, which customize their trajectory from their occurrence to their implementation, namely: theyhave an intentional, planned character and involve a series of fundamental changes in all dimensions: educational concepts and strategies, models and methods of training, attitudes, mentalities and paradigms that outline this process. The innovations also have an expansive action (it refers to all components of the educational process), sustainability and resilience over time, but also a significant role in designing the educational policies, in general, and those specific to different fields, in particular.

The innovative activity is a component part of the scientific and research activity, which has a direct connetion, when it comes to the academic environment, with the activity of the innovator/ the teacher who, through a knowledge transfer, develops a set of qualities and professional acquisitions necessary to future specialists in the field of media communication, thus "the innovation seeks to identify solutions, opportunities, strategies, through which the educational ideal is reached" (GUŢU et al., 2009).

In fact, the mission of an educational system is to integrate into an institutionalized environment, the personal interests and those of society, being oriented in this context, towards the formation and development of a harmonious personality from a personal and professional point of view. Resulting from the perspective of the expected finalities, the innovation is a defining term of education, given that the subject of the educational action makes a certain progress in the field of intellectual, axiological and professional development.

The innovative re-conceptualization of the journalistic education is a consequence and a goal of the informational-global and technocratic age, in the conditions in which the technological realities have created opportunities for the development of the media system and the economic, social, cultural ones as well as the communication needs have influenced the content of the journalistic product. …

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