Academic journal article The Journal of New Business Ideas & Trends

Editorial Vol. 16 Iss. 1 2018

Academic journal article The Journal of New Business Ideas & Trends

Editorial Vol. 16 Iss. 1 2018

Article excerpt

Articles

The first paper "Media fans' alignment with branding: A rich and under-explored research domain" (Burgess & Jones, 2018) demonstrates the value of media fans behaviours and practices to brand managers aligning a number of marketing concepts to better understand the behaviours. The paper provides a conceptual framework for practical application.

The second paper "Modelling the influence of CEO values and leadership styles on financial decision making" (Vitale & Cull, 2018) examines the influence of CEO values on financial decision making. The paper develops a model consisting of constructs and variables derived from a diverse literature to better contextualise implications for financial decision making by CEO's.

The third paper "Artifacts and Institutions of Financial Accounting" (Laing & Perrin, 2018) is a theoretical analysis of the socially constructed reality of financial accounting. …

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