Academic journal article Journal of Technology Studies

Extending the Technology Acceptance Model to Improve Usage & Decrease Resistance toward a New Technology by Faculty in Higher Education

Academic journal article Journal of Technology Studies

Extending the Technology Acceptance Model to Improve Usage & Decrease Resistance toward a New Technology by Faculty in Higher Education

Article excerpt

INTRODUCTION AND BACKGROUND

Employee resistance and low motivation to use new technology is a problem that continues to trouble business and educational organizations throughout the world (Ngafeeson, 2015). A Technology Acceptance Model (TAM) was designed to include additional behavior constructs to develop further understanding of technology acceptance. Users continue to struggle with new technology because technologies are constantly changing and there is increased pressure on employees to develop their skills so that their organizations can stay competitive. Meier, Ben and Schuppan (2013) examined employees' resistance to change and their attitude toward the adoption of electronic records system in an organization. They found that fear of losing work autonomy, social influence, and perceived quality of information significantly influenced employees' resistance to change. These authors explained that the "Technology Acceptance Model should be enhanced by introducing additional variables on the context of information communication technologies related to transformation" (p. 327). Research conducted by Sevier (2003) at Macalester College highlighted the need to overcome organizational resistance in academia as well. He stated "motivational measurements and strategies were used to create a sense of urgency that would overcome internal resistance in the organization" (p. 23). Lwoga and Komba (2015) investigated the factors that influenced students' intention to continue using web-based learning management system (LMS). They suggested in their article that resistance to change can be reduced if both faculty's and student's feedback are considered during the design, development, and implementation phase of a new technology or LMS.

The current literature on resistance to technology and solutions such as the TAM often ignore motivational elements that are fundamental to an employee's decision about whether or not to embrace a new technology. Motivational issues have led to numerous challenges for business and academic environments. Low motivation and resistance to technology is a growing problem in academic and business settings throughout the world. Live-Text is a web-based application that assists faculty and students to collaborate and share classroom learning materials and assignments as well as track student progress in an online course. Perspectives on Live-Text should be measured using a model that combines motivation with the acceptance of technology on an organizational level. Because there are few successful models that specifically address issues of technology acceptance and motivation on an organizational level, a solution would be to form a new hybrid model inspired by the TAM and the CANE model. The formation of a hybrid model is well supported by the literature because the TAM was built upon the premise that new constructs could be added. Motivation is a construct that must be addressed when considering whether a person will perform an action or undertake a new task. The Motivation Acceptance Model was developed in this study to blend previously tested theories on technology acceptance with fundamental motivational concepts to expand the literature on ways to successfully implement new technology in organizations. MAM was applied to the faculty at a large university with a new technology called Live-Text. Faculty was introduced, and faculty members could embrace or resist technology directly or passively (Petrini & Hultman, 1995). Even though many faculty members embraced Live-Text, many others either actively or passively resisted its implementation. The level of acceptance and the causes of resistance were determined to locate solutions to overcome resistance and encourage the successful implementation of Live-Text. This study aims to improve the understanding of why faculty resist new technology in a university setting and how motivation to use and acceptance of technology can be enhanced to help faculty succeed in adoption of Live-Text. …

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