Academic journal article International Research Journal of Arts and Humanities

Impact of Social Networking Sites on Personality & Attitude of Young Adults (Research Covering the Young Adults. Lives within Korangi, Karachi)

Academic journal article International Research Journal of Arts and Humanities

Impact of Social Networking Sites on Personality & Attitude of Young Adults (Research Covering the Young Adults. Lives within Korangi, Karachi)

Article excerpt

Introduction

Overview

This article covered the impact of social networking site on our personality and attitude during our routine lives. It will focus on young adults who have the largest share in the internet and social media usage along with the social media efforts shaping personality and attitudes specifically in their professional and student life

During last 5 years, we have witnessed a rapid growth in internet and smart phones usage in Pakistan which revolutionized the trends in every aspect of life. It includes marketing, fashion, lifestyle, etc similarly it has also affected our personality, behavior and attitudes. Young adults have the largest share in internet and social media usage. (PAS, 2015)

The research work shows that the youth's interaction with their real life relationships is largely influenced by the usage of social networking sites. During past decade, Social networking sites became the important and effective medium for social interaction. The author also witnessed that the social media usage is also became a trend as fashion or status symbol. Social networking is also a source of marketing, research and businesses because of easy and direct access to customer it is an effective medium of communicating with them. Researchers are not only interested in observing the patterns and economics benefits of social media but they are also interested in knowing the implications of social networking sites on youth's interaction with other people and how it affect their relationships, attitudes and personality. (Noshina, 2015) Politics is a key factor in changing attitudes of people. Social media played important role in Arab spring which largely impacts the geopolitical situation in gulf countries. In Pakistan, during past 5 years social media played a key role in politics which is also an important factor that changes the attitudes of adults.(Zafar, A., Jan, M., Iqbal, A., 2013)

The main features of Social Networking Sites are continuous and face to face interaction that impacts the personal appearances of young adults. They are keen to remain up to date with the fashion as well as groom themselves.

(Pakistan Today, 2012) Personal appearance is important factor that reflects the personality of a person and social media also influence appearance and fashion of young adults. This research will also cover this aspect of personality. Education is very essential part of an individual's life for every teenager education is more important than anything. Social networking sites effecting the education of young adults in negative way because teenagers are becoming addict and not concentrating on their education and school work. Education also plays an important part in shaping personality and attitude of young people so considering this variable in this research is very important. (Tariq, W., Mehboob, M., Khan, M, A., and FaseeUllah., 2012)

Problem Statement

Rapid growth in internet users in Pakistan resulted in dramatically increased in use of social networking websites which is impacting the attitudes and personality of young adults in Pakistan. It was identified that the change in the attitudes and behavior of young adults especially those who are engaged in social interaction with people on internet websites. The author addressed the problem is based on social networking which are change the personality with attitude of young and adult person.

Research Objectives

The main objectives of the research are:

* To find out the impact of social networking sites on personality of young adults.

* To find out the impact of social networking sites on attitude of young adults.

Significance of the Research

This research will be significant to those who unaware about the impact of social networking websites on the attitude and personality of young adults such as parents and teachers. It will also help young adults to understand the importance of social networking in shaping their attitudes and personality. …

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