Academic journal article Global Media Journal

Social Media Usage among Teenage Girls in Rawalpindi and Islamabad

Academic journal article Global Media Journal

Social Media Usage among Teenage Girls in Rawalpindi and Islamabad

Article excerpt

Introduction

Social media in the past few years have gained much prominence. Several social networking sites are introduced, and users are upturning day by day. Access to social networking sites is fast, convenient and, uncostly. Services they offer, are extremely enticing for the users worldwide. Social media is being used equally by all age groups, but young genesis sometimes seems more interested in using social media. Rice and Adhikari, stated that the use of social media among young generation has led to the rising of new concern regarding the use of SM. There is a growing body of theories and empirical research addressing the use and impact of social media, especially on youngsters. Internet in Pakistan has reached too high penetration levels. According to Yousafzai, availability of internet on mobile devices (3G, 4G), mobile subscriptions reached to 13.5 million users. Refined quality of service, broader spectrum and, ease of access all lead towards a higher number of internet adoption. Use of social networking sites and, search engines are among the major trends of social media usage in Pakistan. Facebook is the most popular SNS which handles approximately 3 billion connections per day, Google Pakistan has 2.5 billion connections per day, Instagram and, Twitter is also among the most popular sites and, as YouTube is blocked other video streaming websites i.e., Dailymotion and Tune.pk are the most accessed portals (State of Social Media in Pakistan). A rapid expansion of Social Media usage raises many concerns as many youngsters use social media on a periodic basis. According to Raju, Valsaraj and, Noronha, due to the availability of these social networking sites, there is a higher peril of getting reliant upon them. Lack of supervision, ease of access and, inappropriate can result in negative outcomes (p. 3). In this situation, analyzing their use of social media for educational purposes will not only aid them to get insight into their social media usage but, it will also help their parents and teachers to guide this young generation more about decisive use and, possibly better outcomes of social media.

Problem Statement

The popularity of SNS has much heightened in recent years. This might be because students especially teenagers seem more interested in it to get global access. Teenagers mostly use social media for educational and communication purposes which, not only helps them to acquire better academic grades and new social connections but also, it helps them to build their self-confidence and spirit of team-work. According to Siddique, students should be instructed to use social media for constructive purposes. Social media enable them to share and, receive information rapidly. It helps them to receive and share information through blogs to enhance their knowledge and, writing skills (Social Media: Its Positive and Negative Aspects). Access to information is agreeable than ever because of social media and it's widely spread availability even in far-flung areas. Thus, social media has expedited us a lot in terms of education and information. It is now, considered as one of the most authenticated educational sources in Pakistan. Khalid, in his study, states that "if social media is used by youth for gaining information and knowledge, it can improve their academic performance. It can also help them to achieve their academic goals and satisfaction with the policies of their educational institution in a better possible way. In this case, investigating the extent to which social media is being used by our youth is of great significance as most studies on related phenomenon focused mainly on either negative impacts on students' academic performance or, the poor psychological health of youngsters. With the help of this study awareness about the contribution of social media in education, will be disseminated very soon especially in remote areas of Pakistan. So, in the light of stated objectives, this study can guide the parents, teachers and other society representatives to critically evaluate the use of social media by our teenage generation. …

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