Academic journal article Global Media Journal

Challenges to Mass Media Posed by Convergence in the Indonesian Context

Academic journal article Global Media Journal

Challenges to Mass Media Posed by Convergence in the Indonesian Context

Article excerpt

Introduction

Information technology and gadget advances have left impacts on virtually all industries, including the print, electronic, and television media industries. These advances require that the media industry should adapt itself in order to maintain its relevance to changes in users' habits, and ultimately to maintain their business continuity. Media Group as a leading media company in Indonesia acknowledges this fact and is prepared to transform into new media. This term refers to media that have a control over convergence-multimedia, multiplatform, and multichannel in nature-to reach the audience.

Humans' need for information in the contemporary world leads to the emergence of a new life out of shared thoughts and need arising from humans' behaviours in real-life communications. To fulfil their information need, humans will need sophisticated technologies, which allow for information exchange, enable online learning, and facilitate work completion.

Technological advances and media morphosis lead to media convergence, in which all media functions are combined in one device. Convergence, according to Jenkins in Pryambodo, is a word describing technological, industrial, cultural, and social changes brought together from previously discrete industries (computing, print, film, audio, and the like), which increasingly make use of same or related technologies and skilled workers. In other words, media convergence can be used as an indicator of a change in communication elements-media, culture, audience, technology, and industry. The convergence undergone by the media industry is expected to enable the industry to transform and combine multiple platforms within ownership using the technology.

When the world turns cosmopolitan, technological globalization is inevitable. One of the requirements for globalization is that information should be accessible in an instant by all communities. Accordingly, the existing media industry must be able to meet the requirement. An effort that should be made by a media industry is making some adjustment to the on-going technological advancement. For this reason, in this era of convergence, the use of information technologies continues to be widespread. Convergence must be implemented by the media industry to keep up with the on-going technological development. This is in line with Santana's statement that media convergence refers to the development of a form of new media taking place ever since its invention. A new media tend to be an extension or evolution of preceding models. Santana also stated that the essence of a change does not lie in the substance but in the modes of production and device. The technologies applied in the media industry use computerized devices and telecommunication remains developing. Angela stated that communication technologies have entered and been an integral part of man's everyday life.

The community's rapid use of social media today has urged entrepreneurs to transform their businesses into digital media platforms to accelerate and facilitate publications. These social networking media answer clients' demand in the intensifying business competition. Information rate and change with technological sophistication is greatly needed by business players to adapt and make changes following the development to meet the community's wish.

Conventional media (e.g., newspapers, magazines, and tabloids) in Indonesia first transformed into new media such as Facebook, Twitter, Instagram, Path, Line, websites, and blogs with the involvement of citizen journalism. These new media make it easy for the public to stay abreast through their gadgets or mobile phones, with which all home and overseas news can be accessed.

Denis McQuail in his book Mass Communication Theory called new media telematic media, which are distinct electronic technological devices for differing uses. These new electronic media included technological system, transmission system (through wire and satellite), miniaturization system, and information storage and search system. …

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