Academic journal article Gender & Behaviour

Knowledge and Use of Family Planning Methods among Women of Reproductive Age in Bauchi State, Nigeria Exposed to 'Get It Together' Media Campaign

Academic journal article Gender & Behaviour

Knowledge and Use of Family Planning Methods among Women of Reproductive Age in Bauchi State, Nigeria Exposed to 'Get It Together' Media Campaign

Article excerpt

Introduction

One of the global health concerns is how to combat the problem of maternal and infant morbidity and mortality rates. Although progress has been made in this regard, more still needs to be done as the progress is not holistic. For example, The global under-5 child mortality rate decreased from 110 per 1,000 in 1980 to 60 per 1.000 in 2009, and the number of child deaths worldwide each decreased from 13.5 million in 1980 to an estimated 7.7 to 8.8 million in 2008 '. The number of neonatal deaths (newborns dying under the age of 28 days) has also decreased, from 4.6 million deaths in 1990 to approximately 3.1 to 3.6 million in 2009 2. This improvement is not applicable to child deaths. UNICEF 3 corroborates:Over the past 25 years, the world has made significant progress in saving voung children's lives. The rate of child mortality fell 62 oer cent from 1990-2016, with under-five deaths dropping from 12.7 million to 5.6 million. However, neonatal mortality has declined at a lower rate than child mortality, so the proportion of newborn deaths among all child deaths has been increasing.The report adds that in 2016 alone, 7,000 newborn babies died daily while new born deaths constituted 46 per cent of all child deaths, an increase from 41 per cent in 2000. According to UNICEF, most of these deaths are entirely preventable because they occur as a result of prematurity, complications during labour and birth, and infections like sepsis, pneumonia, tetanus, and diarrhoea.

The situation with women is not cheering either. For example, the World Health Organization 4 reports that every day, approximately 830 women die from preventable cases related to pregnancy and childbirth and that 99% of all maternal deaths occur in developing countries. Also, that maternal mortality is higher in women living in rural areas and among poorer communities while the young adolescents face a higher risk of complications and death as a result of pregnancy than other women.

Family planning has been identified as one of the most effective ways of combating maternal, infant and child morbidity and mortality. The Global Family Planning Summit, 5 says family planning is one of the most cost-effective ways to prevent maternal, infant and child morbidity and mortality. It adds that family planning can reduce maternal mortality by reducing the risk of unintended pregnancies, the number of abortions, and the proportion of births at high risk. Global Family Planning Summit adds that it has been estimated that meeting women's need for modern contraceptives would prevent about one-third of all maternal deaths, through saving 140,000 to 150,000 lives per year. It is in recognition of this fact that the Federal Ministry of Healthin February 2017 launched National Family Planning Communication Plan (2017-2020). The overall goal of the National Family Planning Communication campaigns is to decrease maternal and infant morbidity and mortality by increasing the knowledge and use of modern family planning methods among women of reproductive Age (15-49 years) in Nigeria thereby generate 7.3 million women of reproductive age new users of modern Family Planning methods by December 2018 in Nigeria 6 Consequently, different media campaigns have been launched under the theme: "Get it together."

The "Get it together" media campaign aims at promoting family planning through communication of family planning approaches to families, especially women of reproductive age. The campaign activities are geared towards increasing the knowledge of about twenty (20) percent of the 36,756,680 women of reproductive age, who do not wish to get pregnant now or ever again and are not currently using any family planning method thus, leading to an unmet need to start using modern family planning methods. This campaign is now carried out through the traditional media like radio, television, newspaper and the new media like the Internet. For example, the network news of the Nigerian Television Authority (NTA) usually carries the campaign while it's messages can be found on the Internet like from https://ccpnigeria. …

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