Academic journal article Kuram ve Uygulamada Egitim Bilimleri

Research on the Strategy of E-Commerce Teaching Reform Based on Brain Cognition

Academic journal article Kuram ve Uygulamada Egitim Bilimleri

Research on the Strategy of E-Commerce Teaching Reform Based on Brain Cognition

Article excerpt

The rapid development of brain science and cognitive science and the demand of education and teaching reform urge the development of brain-based education movement and make the scientific education gradually to become the focus of attention. The brain-cognition-based education movements originated in the United States in the 1990s (Hardiman, Rinne, Gregory & Yarmolinskaya, 2012), followed by a large number of brainbased educational research results published in newspapers, media, and magazines. Brain-based education incorporates psychology and multiple educational paradigms, wherein the brain-related teaching theory (Peterson, 1984) advocates that teaching shall be based on the natural laws of the brain in light with constructivist education theory, and creates a rich and realistic learning environment in the student-cantered teaching design (Butterworth, Varma & Laurillard, 2011). Since the 21st century, the research on brain-based education has become the focus of international organizations and countries. China has also actively devoted itself to the research on brain science and education, striving for a new breakthrough in this field.

Under the background of economic globalization, e-commerce witnesses a new era of vigorous development, which has penetrated into various industries at a rapid rate. As society's demand for interdisciplinary talents with e-commerce capabilities continues to increase, e-commerce course has become one of the required courses for many colleges and universities. Classroom teaching is the main channel of school education, thus it is an important factor to improve students' enthusiasm for learning and teaching quality as whether the teacher can design the teaching link that meets the students' cognitive rules according to the actual situation of the students (Ansari, 2012). Therefore, research on teaching design for e-commerce courses has important practical significance.

To sum up, based on the review of domestic and international literature on brain sciences and education, teaching design, and education and teaching reform and a detailed analysis of the brain's five natural learning systems, Caines' three-element teaching theory, and related theories of teaching design (Lyndbalta, 2006), this paper finally selects research on the strategy of e-commerce teaching reform based on brain cognition as research topic, constructs the teaching design pattern based on brain cognition of the course of Introduction to E-Commerce, taking the course of Introduction to E-Commerce in colleges and universities as an example, and designs each teaching link in detail. The investigation and analysis of the course implementation and teaching effect verify that the teaching design pattern of e-commerce course based on brain cognition can promote students' interest in learning and knowledge mastery, providing a new teaching mode to be referred for education and teaching reform.

Related theoretical basis

Natural learning systems of the brain

In the brain, the focus of neurons forms a "module", the connection of neurons between "modules" forma a "loop", and the connections between neurons form a "networks". The brain's learning system can be seen as a neural pathway formed by the interconnection of different modules. The schematic diagram of a neuronal pathway is shown in Figure 1 (Cardoza, 2011). Different loops handle different learning information, and educators influence learners to form specific reflection patterns by inputting relevant information to learners (Susser & Ariga, 2006). Table 1 shows the five natural learning systems proposed by Given (Oxley & Yeung, 2001), who points out that the course shall be designed to be lively, interesting and relevant to the actual situation of the students. The systems provide relevant reference basis for teachers' education and teaching.

Brain-related teaching principles

The basic guideline to be followed in teaching is referred to as teaching principles in educational circles (Foster & Lin, 2003). …

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