Academic journal article Kuram ve Uygulamada Egitim Bilimleri

Application of New Media Technology in Vocabulary Learning of College English Curriculum

Academic journal article Kuram ve Uygulamada Egitim Bilimleri

Application of New Media Technology in Vocabulary Learning of College English Curriculum

Article excerpt

Today, English is one of the compulsory courses in universities. CET 4 and 6 must also be passed by students in non-English majors. In addition, English will be also required in the National Entrance Examinations for Postgraduates (NEEP) and study abroad. But for now, the instruction of CE curriculum has been compressed into less and less time, and with the sharp increase in the number of college students, the teaching resources in universities get more and more strain. The exam-oriented education part in the holistic education produces a greater adverse impact on the English learning in universities. All of the above will throw students into the dilemma of the CE vocabulary learning that took time but seems ineffective. How to effectively improve the CE vocabulary learning efficiency and stimulate the interest of college students in learning English vocabulary has become one of challenges that Chinese society faces today. (Zhang, 2014) With the development of information network technology, new media technologies continue to spring up. The so-called new media is represented by digital and network technologies, as a new form that achieves the information dissemination via Local Area Networks, wireless networks, and various communication equipment, for example, the most typical digital newspapers, mobile microblog, WeChat, and digital TV and networks. New media is becoming a new interest of students thanks to its immediacy, interaction and diversity, and constantly enhance its advantages in CE vocabulary learning area.

Features of New Media Era

The modern information society has fundamentally changed the media era, especially the booming network information technology has ushered the modern media into a new era of coexistence of paper and electronic modes. A new media with network as the core tends to be overwhelming. It has come into the people's vision. Now, the information technologies have infiltrated into all fields of our daily life. The new media mainly refers to a dissemination form that provides users with the information and services "using digital technology via the computer networks, wireless communication networks, satellites, and other terminals such as computers, mobile phones, and digital televisions". As a newly developed hot media, new media has also stimulated the new development of electronic media based on the electronic networks. Boosted by portable electronic media such as smart phones and the thriving network services, China's media has ushered in a new era. (Pearson et al, 1997)

In the new media era, people's lives are greatly changing, so that a fundamental change has taken place in the modes of information communication and propagation between the media and the audience. The paperless reading is representative of the new media. The booming of digital electronic reading media attributes to the dramatic development of Internet technology. As a representative of fastest receiving information and the latest ideas, a group of youths who most readily accept new things are becoming the largest body of advocates for paperless reading, and also one of the important audiences for new media. E-reading behaviors mostly belong to the representative act of the youthful students. (Kieburg & Schulz, 2011) So far, almost all students in Chinese universities have smart phones, and the students who own laptops are even countless. There are more reading media, such as tablets, Kindle, etc. Electronic readers become more and more prevalent. China's mobile reading contact rate constantly increases. See Fig. 1 for details.

The daily information materials, and entertainments are available for students mostly based on networks and electronic devices. According to relevant statistics, the owning rate of students' smartphones has reached 100%. (Leung, 1998)

Compared with traditional media, new media has incomparable advantages. It is characterized by the immediacy, interaction and diversity. Via the new media, more and more readers can realize the instant information transmission. …

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