Academic journal article Kuram ve Uygulamada Egitim Bilimleri

Innovative Methods of Ideological and Political Education for College Students Based on Ideological Cognition Science

Academic journal article Kuram ve Uygulamada Egitim Bilimleri

Innovative Methods of Ideological and Political Education for College Students Based on Ideological Cognition Science

Article excerpt

The ideological and political education in colleges and universities shoulders the important task of promoting the growth of college students and assisting them to form correct world outlook, and outlook on life and values (Ifenthaler et al, 2014). Its success or failure is directly related to the all-round development of the society. With the rapid development of mobile internet technology, all kinds of new media have gradually come into people's vision and formed a "hidden" influence on college students' ideas. Under this background, the value appeal of ideological and political education cannot be realized simply by the traditional way of ideological and political education. As a frontier of ideological education, colleges and universities should adapt to the development of the times, innovate teaching methods, and apply new media to ideological and political education.

As a new self-media software, Wechat has attracted 900 million users since its launch in 2011 (Deanna & David, 2004) and has been widely accepted and applied among college students. While bringing convenience to students' study and life, Wechat also has a profound impact on their ideological morality and behavior habits. How to carry out ideological and political education for college students with WeChat as the carrier has become the focus of attention and research.

At present, there are few researches on WeChat and college students' ideological and political education in China, mainly focusing on (Leron & Hazzan, 2006) the influence of WeChat on the ideological and political education of college students, the path and problems of the application of WeChat in college students' ideological and political education, as well as the function, connotation and characteristics of WeChat. There is no concept of ideological and political education abroad, but there are similar concepts such as national education or political education, and they tend to inspire students' political, ideological and individual cultivation through practice (Blakemore, Winston & Frith, 2004). Thus, it can be seen that both domestic and foreign countries attach great importance to ideological and political education, but with different ways of education.

Based on the above analysis, this study attempts to introduce the cognitive science of ideology into the ideological and political education of college students, and makes an objective analysis of the application of official WeChat in ideological and political education in colleges and universities and its shortcomings. Starting from the cognitive psychological law of college students' ideological and political education, this study probes into how the official WeChats play their functions and advantages in the ideological and political education, improves the effectiveness of the ideological and political education, and becomes the comprehensive platform of college students' ideological value guidance and campus service.

Ideological Cognitive Science and the Ideological and Political Education of Official WeChat in Colleges and Universities

Ideological cognitive science

Ideology (Gross, 1996) is a kind of sensory thought of things and a process of understanding and recognizing things. Cognition (Kember, Charlesworth, Davies, Mckay & Stott, 1997) is a process in which the human brain processes and uses information about itself and things other than itself, as shown in Figure 1. In the course that college students receive ideological and political education, their brain can automatically search the memory related to the learning content, integrate the new and old knowledge, realize the ability to solve problems by using the knowledge, and internalizes the learned ideological and political theory (Hoekstra & Korthagen, 2011).

Ideological and political education by the official WeChat in colleges and universities

WeChat (Levinson, 2012) is a free application that provides instant messaging services. …

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