Academic journal article Pennsylvania Literary Journal

Comprehensive History of Jamaica's Television Industry

Academic journal article Pennsylvania Literary Journal

Comprehensive History of Jamaica's Television Industry

Article excerpt

Comprehensive History of Jamaica's Television Industry Yvette J. Rowe and Livingston A. White. Still on Air: Producing Television in Small Markets. 258pp, images. ISBN: 978-9-766406752. Jamaica: The University of the West Indies Press, 2019.

The preface does a great job of summarizing this book as: "a detailed analysis of four Jamaican television programmes (Schools' Challenge Quiz, Profile, Hill an' Gully Ride and Entertainment Report) by examining the various production elements that have contributed to their success. He book documents their historical, production and broadcast experiences and offers an analysis of the reasons for their longevity. The length of time on air can be an indicator of a show's success in certain contexts such as small markets for television..." It "documents an aspect of the Jamaican television industry that has never before been given detailed attention. The work provides readers with insights into what is required to produce television programming that is culturally sensitive, affordable and responsive to audiences in small markets" (1). This book achieves exactly what it promises here.

For example, Appendix 3 gives the exact numbers of viewers that tuned into the four focal programs focal to the book across the years they were on air between 1970 and 2015. A separate appendix shows statistics for the longest-running shows in other countries: curious because it demonstrates their market dominance, longevity and other points discussed in the text. The chapters are logically organized and make it easy for researchers to find content. The first chapter covers the breadth of the history of television programming in Jamaica, setting the stage for readers new to the topic. Four body chapters cover the four shows closely analyzed. Additional chapters cover what makes for a show's longevity, and glances into the future with hope for continued success for Jamaica's television. Those interested in the past, or currently working in Jamaica can find the most relevant sections with a quick glance at this table. Since this is one of the only books covering this subject, it should be of great interest to scholars in this emerging field, and to practitioners in need to extensive market and artistic research. The historical introduction explains the significance the Jamaica Broadcasting Corporation (JBC) had on founding Jamaica's television industry. JPC commenced in this business in 1959 with a national public radio station, before creating its first television station in 1963. The first transmission corresponded with Jamaica's independence celebrations. One of the shows covered began in 1970, shortly after this founding. JPC was a socialist government program until it was divested in 1997 as part of Jamaica's privatization efforts. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.