Academic journal article Journal of Family and Consumer Sciences

Social and Emotional Intelligence and Membership Motivation

Academic journal article Journal of Family and Consumer Sciences

Social and Emotional Intelligence and Membership Motivation

Article excerpt

Of the many challenges professional associations are facing today, membership recruitment and retention is at the top. Why is this a perennial challenge for associations, including AAFCS? From what I have seen this year as your president, I believe it is for the following reasons, both at the state and national levels: (1) meeting the needs of prospective and current members; (2) lack of member engagement with the organization; and (3) the membership generation gap. In order to resolve these challenges, we should explore how social and emotional intelligence competencies affect membership motivation in AAFCS.

First, let's be sure we understand that social and emotional intelligence is a highly valued skill individuals should possess not only in professional associations, but also in today's workplace. Some of the reasons are:

* Social and emotional intelligence can lead individuals to making better decisions

* Those with high social and emotional intelligence are better at resolving conflicts

* Socially and emotionally intelligent individuals tend to have greater empathy

* Individuals with high social and emotional intelligence are more likely to listen, reflect, and respond to constructive criticism

Individuals with low social and emotional intelligence have a difficult time speaking and responding to people as well as interacting with people. How can we build an appropriate level of this skill within AAFCS? Here are three techniques:

* Be aware of the ways in which you communicate without words. …

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