Academic journal article Journal of Family and Consumer Sciences

Brand for Our Field Presented on the Global Stage

Academic journal article Journal of Family and Consumer Sciences

Brand for Our Field Presented on the Global Stage

Article excerpt

Being socially and emotionally aware is important for any leader but it is particularly critical when presenting to an audience from varied cultural backgrounds and diverse geographical settings. This was the case for all of those involved in a leadership or presenter role at the International Federation of Home Economics (IFHE) meeting and conference in Port of Spain, Trinidad, in March.

Leading up to the meeting and conference, we experienced the warmth, pride and welcoming spirit of the Caribbean IFHE members by the numerous educational, cultural tours made available and by their commitment to meet us at the airport upon arrival. Additionally, in my case, the meeting/conference coordinator put my feelings over hers when she expressed her deepest sympathies after sharing that I had to rearrange my trip to Trinidad in order to attend the memorial service of the U.S. Representative for whom I had worked, Congressman Dick Nichols. I had sent her a message apologizing profusely, knowing that my delayed arrival would disrupt her planning. However, she could not have been more empathic and sincere in her response.

As President Cindy Miller notes in her column, one of the pillars of social and emotional intelligence is to create an authentic exchange. An article, "Branding Our Field in the United States for a Sustainable Future," was accepted for presentation at the 2019 IFHE Conference. The presentation addressed the Why, What, When, and How of our process to develop and use a common brand for our field. …

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