Techniques

This magazine has news on legislative affecting career and technical education, features on issues and program, profiles of educators and notices of new products.

Articles from Vol. 72, No. 6, September

Carroll Technical Institute
997 South Highway 16 Carrollton, GA 30116 (770) 836-6800 Marketing staff: 2 Annual budget: $80,000-90,000 A town Fourth of July parade usually includes the high school band and the mayor waving to the crowd from a convertible. Ocassionally the Shriners...
Clovis Community College
417 Schepps Boulevard Clovis, NM 88101-8381 (505) 769-2811 Marketing staff: 1 Annual budget: $146,000* Like many young people, Carolyn Edwards wanted to be a doctor when she grew up. But halfway through college she abandoned that idea for something more...
Coping with Crisis
How schools respond to emergencies can profoundly affect their image. Here are some keys to effective crisis management. In a small town in the Northeast, a pair of vocational students are charged with brutally murdering two men, apparently just for...
From the Editors
Trying Out Some New Packaging Welcome back. We hope your summer break has left you rested and recharged for the new school year. The Techniques staff has recharged, too. Based on feedback from a recent reader survey (which we'll detail in the October...
Going to Market?
Whether you're trying to save a worthy vo-tech program from extinction or boost your school's image in the community, effective marketing can make all the difference. A message to vocational educators: There's no time like the present to toot your own...
Interview with Raymond Uhalde
The U.S. Department of Labor has been a whirlwind of activity since Robert Reich stepped down as secretary in January. Presidential nominee Alexis Herman had a tough time getting Congress's stamp of approval but finally took office in May. Just eight...
Interview with Raymond Uhalde
The U.S. Department of Labor has been a whirlwind of activity since Robert Reich stepped down as secretary in January. Presidential nominee Alexis Herman had a tough time getting Congress's stamp of approval but finally took office in May. Just eight...
Letters
A Second Opinion I couldn't agree more with the comments made by Robert Jacoby regarding the change in Techniques ("Letters" April 1997). Political correctness has gone too far. I'm proud to be called a vocational educator! -Jamie Popham Roseburg, Oregon...
Need Help?
A variety of resources are available to help schools manage crises, deal effectively with the media and convey positive messages. One such aid is The Complete Crisis Communication Management Guide for Schools, which dissects a variety of crisis scenarios...
NET Gain
This installment of "NET Gain" focuses on job training resources. Several of the following Web sites also provide many useful links. As you surf, you'll find information about very specific job training courses and subjects, as well as contact information....
New Benchmarks Approach for FACS
Establishing national standards for FACS education is a top priority for many teachers in that field. Two national organizations are leading the effort. For several years vocational educators have been discussing and pursuing national standards for...
News-Not Olds-Gets Attention
REALISTIC EXPECTATIONS ARE THE SEEDS OF A FRUITFUL RELATIONSHIP WITH THE MEDIA. "I want the donation of this equipment covered in the daily newspaper. I want it oll the front page. And I want three TV crews here, too." "Each contest winner needs to be...
News - Not Olds - Gets Attention: Realistic Expectations Are the Seeds of a Fruitful Relationship with the Media
"I want the donation of this equipment covered in the daily newspaper. I want it on the front page. And I want three TV crews here, too." "Each contest winner needs to be listed in the newspaper with the name Of the contest and the skill level. Remember,...
On the Block
A hot trend in class scheduling is giving high school educators a whole new way to manage time. MacIntosh Academy is a combined middle and high school in one of the poorest counties in Georgia. MacIntosh County is a few miles from the Atlantic coast,...
On the Block: A Hot Trend in Class Scheduling Is Giving High School Educators a Whole New Way to Manage Time
MacIntosh Academy is a combined middle and high school in one of the poorest counties in Georgia. MacIntosh County is a few miles from the Atlantic coast, just north of the prosperous beach resorts of Jekyll and Sea Islands. But their economies are light...
Polytech School District
P.O. Box 97 Woodside, DE 19980-0097 (302) 697-8663 Marketing staff: 1 1/2 Annual budget: $15,000-20,000 Polytech School District must market its programs to alter the automatic feed of middle school students into their assigned comprehensive high schools....
Reputation Management
WHO NEEDS AN IMAGE? A RENOWNED PR COUNSELOR TOUTS ONE-ON-ONE RELATIONSHIP BUILDING AS THE ONLY ROAD TO LASTING CUSTOMER LOYALTY AND SUPPORT. ost people have a really hard time distinguishing between image and reputation. I don't even want an image for...
Reputation Management: Who Needs an Image?
A RENOWNED PR COUNSELOR TOUTS ONE-ON-ONE RELATIONSHIP BUILDING AS THE ONLY ROAD TO LASTING CUSTOMER LOYALTY AND SUPPORT. Most people have a really hard time distinguishing between image and reputation. I don't even want an image for the organizations...
Starring in Voc Ed
By all accounts '90s cultural icon Bart Simpson would call them overachievers. They are student government officers, volunteers in their communities, national award winners who will be attending college this fall. But what distinguishes these 10 students...
The Truth Rules, Carville Says
"I happen to believe the old saw [that] three things are acceptable" in crisis response, says political strategist James Carville. "The truth, the whole truth and nothing but the truth." To Carville, architect of Bill Clinton's successful presidential...
Tulsa Technology Center
6111 East Skelly Drive Tulsa, OK 74147-7200 (918) 627-7200 Marketing staff: 5 Annual budget: $350,000-400,000 When it comes to marketing vocational education programs, Tulsa Technology Center has got a leg up on most schools. It's no secret that Oklahoma...
What Do People Think of Us?
A Techniques survey of parents finds strong support for vocational-technical education-but confirms that some myths persist. Ask a vocational educator to name the most serious issues facing the field today, and most will rank "our image problem" high...
What Do People Think of Us?: A Techniques Survey of Parents Finds Strong Support for Vocational-Technical Education - but Confirms That Some Myths Persist
Ask a vocational educator to name the most serious issues facing the field today, and most will rank "our image problem" high on the list. For years vocational-technical educators have been saying they're tired of feeling like their program is the poor...
"What I Did over My Summer Vacation."
WHILE MANY OF THEIR FRIENDS SPLASHED IN THE POOL OR TRIED TO STAY COOL IN FRONT OF THE TV, NEARLY 250 RISING NINTH-GRADERS FROM FOUR COUNTIES SPENT A WEEK AT OHIO'S FIRST-EVER TECH PREP SUMMER CAMP. As students return to school this month, many will...
"What I Did over My Summer Vacation."
WHILE MANY OF THEIR FRIENDS SPLASHED IN THE POOL OR TRIED TO STAY COOL IN FRONT OF THE TV, NEARLY 250 RISING NINTH-GRADERS FROM FOUR COUNTIES SPENT A WEEK AT OHIO'S FIRST-EVER TECH PREP SUMMER CAMP. As students return to school this month, many will...
What's "Good" about College-Bound Curriculum?
We should rethink a set of faulty notions about equal opportunity, sameness and the inherent worth of the college-bound curriculum. Rethinking these matters may weaken the rationale for our current mode of operation. Advocates of the standard pre-college...
Working and Learning Together
Teamwork, cooperative learning, group activity - these are all terms educators are using to describe a teaching technique that encourages student collaboration in the classroom. Here are some findings about this method in technical education classes....
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