University Business

Professional magazine covering the business of higher education.

Articles from Vol. 6, No. 2, February

Crisis Management Demystified: Here's How to Prevent a Crisis from Ruining Your Institution's Reputation. (People & Politics)
For many Americans, the name "Kent State" evokes images of a nation in conflict. A single crisis decades ago forever defined that institution as a symbol of civil outrage and government run amok. The crises that occur on campuses today are less about...
Does This Campaign Work? Hofstra University Uses Actual Students and Faculty from Different Disciplines to Pique Interest in Its Many Offerings. (First Look)
BEST FEATURES * Targeting different disciplines and programs (Engineering, English, MBA) is smart. Targeted readers of each ad will be drawn into the copy, and the strong areas of concentration will impress readers simply scanning the campaign....
E-Payment as Advantage: One Online Payment Pioneer's 'Solution Evolution' May Form a Road Map for Your Own IHE. (Online)
For recent generations of college students, Internet usage, like cell phones and video games, has become almost second nature. So, it's no surprise that colleges and universities would pick up on what Amazon.com and other online businesses learned...
For the Record. (Feedback)
I was saddened to read the way the summary of recent events at Gardner-Webb University was written in the "People Watch" section of the November 2002 issue of University Business. The president (Dr. Chris White) did not admit "that he helped rig...
From Strategy to Action: Your Goal Is Not the Creation of a Strategic Plan, but of a Guide to Action. (Marketing)
There are probably few phrases that cause a greater group groan on most campuses than "strategic planning." The fact is, most colleges and universities look at strategic planning as a path to pain, rather than a path to plenty. As a consequence, the...
Get Real: The Security of Your Network Users' Digital Identities Has Become Crucial. It's Time to Look at Authentication Technology. (Technology)
With hundreds of millions of people using the Internet every day, the task of creating and managing digital identities has become a major challenge for operators of online information services. Many of those Internet users have, in fact, multiple identities...
Getting Behind the Salary Surge: Public University Leaders Sign on in Increasingly Political and Volatile Climates, but Is Their Compensation Up To-Or Far beyond the Challenges They Assume? (Compensation)
Wanted: dynamic business leader and academic visionary, with boundless energy, excellent communication skills, political shrewdness, and keen business acumen, to lead high-profile public university into a new era. The ideal candidate should be tireless,...
Law & Order: Can IHEs Keep Campus Violence at Bay? Our 'Virtual Roundtable' Panelists-Police Chiefs and Directors Grappling with the Issues at Ground Level-Weigh in. (Crime on Campus)
It's August of 2000, and a graduate student at the University of Arkansas dismissed from the doctoral program charges into a university office with a .38 caliber revolver, shoots and kills his advisor, then turns the gun on himself. May 2001 arrives,...
More Than ID: ATM Services, Off-Campus Shopping-Even High-Tech Biometric Systems-Are Enhancing Campus Card Programs. (Campus Card Trends)
What campus card program manager doesn't dream of a self-supporting card program--one that is so well marketed, it pays for itself or even turns a profit? How about an ID "card" that isn't a card at all, but is designed to cut down on card replacement...
On Marketingspeak. (Feedback)
Re Editor's Note, "We Don't Talk the Talk" [December 2002], "Higher ed administrators are now open to all sorts of strategic approaches borrowed from the world of big business--as long as you call them something else." Wonderful column--I couldn't...
Rankings That Work: Avoid the 'School by the Numbers' Trap with College-Choice Criteria of Genuine Value. (the Admissions Angle)
A high school junior, let's call her Mary, and her mother came to our office recently to begin the college admissions process. Mary is a prototypical college-bound student: She works reasonably diligently for a mix of A and B grades, has taken some...
Reorganizing Higher Ed in the Lone Star State: Yudof Sets His Sights on Tuition Pricing Deregulation. (Update)
Mark Yudof is at it again--calling for sweeping changes and making waves in the process. As the recently appointed chancellor for the University of Texas system, Yudof has not been shy about his plans to reorganize the place, especially the tuition...
Should a College Adopt Business Practices? (Controversy: Point/counterpoint)
I JUST READ YOUR OP-ED PIECE [EDITOR'S NOTE] IN THE DECEMBER 2002 issue, "We Don't Talk the Talk," and I didn't much care for it. Oh? You didn't think I would? Well, go figure, because I usually do enjoy your insights into this rather beleaguered "business"...
Strategic Tuition Pricing & Discounting: What's Right for Your IHE? If You Don't Ask the Right Questions, You Can't Get the Right Answers. (on the Money)
Few topics are hotter right now than that of tuition pricing and discounting. And that's because across the country, colleges and universities are taking no end of approaches to the matter. Which institutions are on target? Which are not? Some have...
Taking Sides: Bush Administration Weighs in on Affirmative Action. (in the News)
A simmering national debate became a potential boiling pot in mid-January when the Bush administration filed a legal brief with the Supreme Court, opposing the University of Michigan's admission policies. President Bush had earlier been prodded...
The First Step Is Admitting There's a Problem. (Editor's Note)
TO ANYONE WHO HAS EVER GONE THROUGH (OR KNOWS ANYONE who has gone through) a 12-step recovery program, the title of this column probably sounds familiar. It came to the mind of our publication editor, Tim Goral, after I described a disheartening situation...
Who's Running the Show? Survey Shows Growth Rate of Women and Minority Presidents Slowing. (Stats Watch)
White Male. Married. Age 57. Doctorate Degree. Previously served as senior campus executive. This is the profile of a typical college president in 2001 according to "The American College President: 2002 Edition," a new survey released by the American...
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