University Business

Professional magazine covering the business of higher education.

Articles from Vol. 17, No. 3, March

Bridging the Digital Divide: How Institutions Are Making iPads and Laptops Accessible to All Students
A 2013 Noel-Levitz E-Expectations Report of incoming college students found that 78 percent have regular access to a mobile device. And while that number has probably crept higher for 2014, what about the approximately one in five college students...
Colorado's Pot Law Trumped on Campus by Federal Law
When Colorado legalized marijuana for recreational use in January, many people also noted a simultaneous jump--nearly 30 percent--in out-of-state student applications to the University of Colorado, Boulder. The reason, says Director of Admissions Kevin...
Creating Effective Default Prevention Strategies
A University Business Web Seminar Digest * Originally presented on January 28, 2014 Identifying students who are at risk of student loan default and establishing ongoing communication with those students are two key strategies for minimizing...
Expanding Course Programming through Streaming Video Conferencing
Students at Arkansas' Hendrix College attend a weekly theater class at Rollins College, nearly a thousand miles away in Florida, without leaving their campus. It's part of the Associated Colleges of the South's New Paradigm Initiative that uses remote...
Massive, Open, Online, for Credit: Three Models for Allowing Students to Earn Credit for Completed MOOCs
Despite growing interest in the higher ed community about the potential of credit being offered for MOOCs, the number of institutions that have rolled out such programs is small. And though more than 8 million people have taken a MOOC in the past three...
Navigating Uncharted Waters: Session Examines the New Complexities of Intellectual Property Ownership
Online lectures, classroom capture, MOOCs, e-books and other digital content mean that questions about intellectual property rights 'are on the rise. Kevin Smith will help guide attendees through the legal landscape in his UBTech featured session "Yours,...
Northwestern Football Players Petition for Union: Move Is an Effort to Bring Attention to Medical Risks and Costs
College football players from Northwestern University in Illinois, along with the National College Players Association, have petitioned to unionize in an effort to bring attention to athletes' brain trauma risks, sports-related medical expenses, scholarships...
Office on the Go: From Facilities to IT to Public Safety, Departments Are Equipping Employees with Mobile Devices to Work from Anywhere on Campus
Members of the facilities crew at Quinnipiac University were spending a lot of time traveling back to their shop during the workday. This situation, of course, was not unique to Quinnipiac, but department officials at the school set out to eliminate...
On-Campus Participation in Today's Digital World: How Stetson University Uses Social Media to Boost Enrollment
Walk into any high school auditorium, mall or fast food restaurant and see Millennials obsessed with their smartphones, tablets and laptops. But are they really that consumed? In a survey conducted by Intel Labs, 61 percent of young adults believe...
Prepare to Persuade: Helping Mid-And Senior-Level Campus Administrators Gain Comfort and Experience with Fundraising
The University of Florida's last fundraising campaign, completed in October 2012, surpassed its $1.5 billion goal and finished nine months ahead of schedule at $1.72 billion. Despite this tremendous success, the next campaign will deploy a new tactic--a...
Supply for Demand: A Growing Number of Four-Year Institutions Are Investing in Workforce Development-And Here's How Any College Can Successfully Find and Maintain Industry Partnerships
Workforce development has long been a bastion of the community college environment. But with student-loan debt topping $1 trillion and enrollments falling, many four-year colleges and universities are devoting more attention to the area, in part as...
The Case for Space on Campus: Strategies to Make the Most of Existing Learning Space
Campus leaders are increasingly confronted with transformation--from students acting as consumers to universities acting more like businesses to the rapid evolution of faculty. Yet perhaps the most prominent change is the proliferation of technology-based...
The Growing CRM Footprint: Deploying Constituent Relationship Management Systems across the Enterprise
Vanderbilt University's medical school is among the best in the country, but its officials still wanted to create awareness of it with prospective students--those who are only in high school. The undergraduate admissions office had deployed a constituent...
Title IX: Responding to Sexual Harassment and Violence Incidents: Confronting These Emotionally Laden, Incendiary Events Requires an Even-Handed and Fearless Approach
A senior administrator recently described the issues related to sexual misconduct as a dormant volcano that lies beneath main administration buildings on campuses across the country. This is a sentiment echoed by many administrators committed to successfully...
Unintended Consequences: The Rise-And Fall-Of Adjuncts in Higher Education
Tell us about your research into the plight of adjuncts. We are looking into several areas. One involves how working conditions shape the performance of both full- and part-time adjuncts and their ability to create student learning. This ties into...
Universal Analytics: A Game Changer for Higher Ed? Learn What Every Higher Eel Digital Analytics Professional Will Soon Be Talking About
Not long ago, I asked presenters at the Higher Ed Analytics, Conference what the next 'big thing" would be. Their answer? Universal Analytics, or UA. Philippe Taza, of the Montreal-based digital marketing agency Higher Ed Marketing, explained that...
What about Prevention? Higher Ed Must Adopt Stronger Policies and Practices to Prevent Sexual Assault
Recently, the White House Council on Women and Girls issued a report pledging to "make our campuses safer" from sexual assault. According to their research, "I in 5 women has been sexually assaulted while she's in college," a troubling statistic which...
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